Associate Director of Social and Digital Marketing

Associate Director- Social & Digital Marketing

Reliable. Solution oriented. Strategic thinker.
Does this sound like you? If so, this position may be for you.

The Armour Group Limited is one of the leading hospitality, development and construction companies in Atlantic Canada. With its dedicated team of professionals, The Armour Group Limited continues a proud history of creating a sense of place in Nova Scotia – carefully designing, developing, constructing and operating some of our region’s most iconic buildings. With more than 50 years of history locally, this family-owned firm remains committed to a principled approach to development, ensuring that our buildings are environmentally sustainable and integrated into the communities they serve. If you share our values and would like to work with skilled professionals, Armour is presently seeking an Associate Director of Social & Digital Marketing to join our growing team from our downtown Halifax location.

Reporting to the SR. Director of Marketing, we are seeking an innovative and strategic Associate Director to develop and execute social media strategies for our restaurants and hospitality outlets. This role involves making data-driven strategic decisions, managing collaborations with influencers and media, and overseeing content creation across our social platforms, primarily Facebook and Instagram. The ideal candidate will have strong leadership skills, creative vision, and the ability to analyze and interpret social media metrics to guide content strategy.

Work Schedule: Monday to Friday, 10am-5pm, with an additional 5 hours allotted for evening and weekend work. Occasional additional evening and weekend hours may be required for special events and occasions.

As an Associate Director of Social and Digital Marketing, you will be responsible for:

Strategy & Execution:

• Develop and implement comprehensive social media strategies for multiple restaurant and hospitality brands.
• Analyze and interpret data to make informed recommendations and adjustments to social media strategies.
• Oversee and coordinate social media campaigns, ensuring alignment with overall marketing goals.
• Own each unique brand, understanding audiences, tone, and unique goals.

Content Management:

• Plan, organize, and manage photo and video shoots, ensuring high-quality visual content that aligns with brand messaging.
• Recommend and manage collaborations with influencers and media to enhance brand visibility and engagement.

Collaboration & Communication:

• Work closely with the hospitality and food & beverage coordinator to ensure cohesive and effective content creation.
• Communicate effectively with restaurant managers and chefs to understand and promote current needs, promotions, and events.
• Collaborate with the senior director of marketing to align strategies and goals.

What we’re looking for:

• Proven experience in social media management.
• Strong understanding of social media platforms, particularly Facebook and Instagram, and their respective best practices.
• Ability to analyze and interpret social media metrics and data.
• Experience in organizing and managing photo and video shoots.
• Excellent communication, organizational, and time management skills.
• Ability to work independently and as part of a team.
• Flexibility to work additional hours for special events and occasions.

What’s in it for you?

• Comprehensive benefits package including Health and Dental Benefits, LTD and Life Insurance.
• RRSP’s.
• Paid vacation days.
• Paid sick days.
• Bonus potential.
• Employee Assistance Program.
• Continuing education support.
• Discounts at selected Queens Marque restaurants.
• On-site fitness facilities.
• Company events and parties.
• Opportunity for internal career growth.
• Opportunity to work with the leader in commercial real estate development in the region.
• Practical training required to take over management of a portfolio of assets and gain exposure to a range of challenging projects and opportunities.

If you are passionate about social media and possess the skills and experience required for this role, we would love to hear from you. Apply now to join our team and contribute to the success of our diverse range of restaurants and hospitality outlets. Qualified applicants are invited to submit their resume and cover letter to recruitment@armourgroup.com.

The Armour Group Limited is an equal opportunity employer. While we thank all applicants, only those selected for an interview will be contacted.