Associate Creative Director, Social Media Centre of Excellence

Come make your difference in communities across Canada, where authenticity, trust and making connections is valued – as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well.

At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong.

Loblaw Companies Limited (LCL) is driven by innovation and a customer-first mentality, and we’re looking for an Associate Creative Director (ACD) to play a key role in shaping the creative vision and storytelling strategy for social media within our Social Media Centre of Excellence (COE).

As ACD, Retail Brands, you will work in partnership with another ACD to co-lead the Art Department, overseeing a team of designers, motion designers, illustrators, and copywriters. Together, you will drive the creative strategy and execution for impactful, high-performing organic, paid, and influencer-led social campaigns across LCL’s retail banners—including Shoppers Drug Mart, Loblaw, No Frills, Real Canadian Superstore, and more.

This is a fast-paced, collaborative role that requires a deep understanding of social-first creative, digital storytelling, and platform-native content development. Our team is agile and culture-driven, responding quickly to trends and key moments while developing high-quality, brand-building and performance-driven creative.

This role reports to the Director, Creative & Content.

Key Responsibilities

• Co-lead the Art Department in partnership with your ACD counterpart, ensuring a unified creative vision and seamless integration of design, motion, and storytelling across all social content.
• Lead and mentor a team of designers, motion designers, illustrators, and copywriters, fostering a collaborative, high-performance creative culture that delivers best-in-class work.
• Develop and execute bold, platform-native creative concepts that are social-first, culturally relevant, and strategically aligned with business objectives.
• Champion social storytelling, ensuring that every asset—static, motion and video—feels authentic, engaging, and optimized for audience behaviour on platforms like Instagram, Facebook, TikTok and YouTube Shorts.
• Oversee the creation of photography, illustration, and animation assets, ensuring high design and production standards.
• Provide strategic and creative feedback to designers and copywriters, ensuring alignment with brand guidelines and business objectives.
• Present creative concepts confidently, securing buy-in from senior stakeholders while advocating for innovative, social-first creative approaches.
• Partner closely with the ACD, Control Brands & Enterprise, ensuring alignment on creative strategy and optimizing team resourcing across multiple brand initiatives.
• Collaborate with production leads and manage budgets, ensuring cost-effective solutions without compromising creative excellence.
• Stay ahead of industry trends, continuously experimenting with new storytelling formats, technologies, and social media best practices to keep our content fresh and competitive.

Qualifications

• 7+ years of creative experience, with a strong portfolio of social-first, high-impact creative campaigns.
• Proven leadership experience, with a track record of managing and inspiring multidisciplinary creative teams.
• Expertise in leading social-first creative from concept to execution, ensuring work is engaging, visually compelling, and aligned with platform best practices.
• Deep understanding of storytelling through design and copy, with the ability to blend visual craft and narrative in a way that drives engagement.
• Strong design and art direction background, with experience in static, motion, and video creative for social platforms.
• Exceptional communication and interpersonal skills, with the ability to present and defend creative ideas to senior stakeholders.
• Strong knowledge of social media platforms, trends, and performance-driven creative strategies.

If you’re a visionary creative leader who thrives in a fast-paced, collaborative, and culture-driven environment, we want to hear from you! Join us and help shape the future of social storytelling at Loblaw.

Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars – Environment, Sourcing and Community – and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values – Care, Ownership, Respect and Excellence – guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits – these are some of the many reasons why we are one of Canada’s Top Employers, Canada’s Best Diversity Employers, Canada’s Greenest Employers & Canada’s Top Employers for Young People.

If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.

We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.

Please Note:
Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.