Assistant Store Manager

Coach is a leading design house of modern luxury accessories and lifestyle collections, with a long-standing reputation built on quality craftsmanship. Defined by a free-spirited, all-American attitude, the brand approaches design with a modern vision, reimagining luxury for today with an authenticity and innovation that is uniquely Coach. All over the world, the Coach name is synonymous with effortless New York style.

A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive.

Selling and Service

• Understands organizational objectives and makes decisions in partnership with the Store Manager and Associate Manager(s) that align with Company priorities and values.
• Endorses, models and develops team to deliver Coach’s Selling and Service expectations.
• Enforces sales strategies, initiatives and growth across all categories.
• Works with Store Manager and/or Associate Manager to flex store business strategies and personal selling techniques to contribute to overall store and financial results.
• Maximizes floor supervisor role to deliver strong metrics and results driven through team selling and selling to multiple customers.
• Communicates sales/productivity goals for the team in partnership with the Store Manager and/or Associate Manager(s), tracks store’s performance at all times and achieves sales through team.
• Holds sales team accountable for personal productivity.
• Takes ownership and commitment for delivering results; actively aware of personal and store metrics and achieves goals.
• Drives business through sales strategies, clienteling, sourcing new customers and maintaining on-going productive relationships with customers.
• Develops a clienteling strategy in partnership with the Store Manager and Associate Manager(s); implements and monitors strategy over time to achieve business goals and objectives.
• Understands changes in local market with potential impact on business performance and supports the execution of local sales strategies and tactics.
• Builds credibility and trust as a personal fashion advisor to both team and customers by communicating fashion awareness and trends in the marketplace.
• Creates positive impressions with store team and customers by bringing best self to work through elevated, sophisticated, appropriate business attire consistent with Coach’s guide to style.
• Acts as a brand ambassador in the local market/mall to drive brand loyalty and business.
• Coaches team on how to incorporate trends into their selling experience with customers.
• Influences customer’s purchase decisions by balancing patience and assertiveness.
• Sensitive to customer and team’s needs and tailors approach by reading cues.
• Resolves customer problems and meets customer needs in a timely manner through solution-oriented and forward thinking and partners with the Store Manager and/or District Manager when appropriate.
• Encourages team to build long-term relationships with customers to drive business.
• Develops both self and individual product knowledge skills and remains aware of current collections.
• Works with the Store Manager and/or Associate Manager to protect and drive the needs of the business at all times.
• Understands the positive sales impact staffing has on the business; recruits accordingly.
• Coaches, develops and motivates the team on a daily, weekly and monthly basis to meet goals and utilizing Company tools.
• Ensures all daily tasks are completed without negatively impacting service of Coach standards.

Workplace and Environment

• Creates enthusiasm and positivity for a shared vision and mission.
• Leads by example.
• Demonstrates confidence when leading the team and managing the store.
• Takes initiative; has a high level of ownership and accountability for results of self and others.
• Approaches challenges in direct and timely manner and partners with the Store Manager and/or Associate Manager(s).
• Builds trusting relationships with peers and team.
• Acts as advocate for the team and Brand.
• Is adaptable and flexible to change.
• Switches gears based on the needs of the business both seamlessly and pro-actively.
• Welcomes feedback and adapts behaviors as appropriate.
• Maintains a calm and professional demeanor at all times.
• Fosters an environment of teamwork and collaboration.
• Creates short and long-term strategies to achieve personal metrics and performance.
• Uses available resources to make informed decisions and takes appropriate partners when necessary.
• Utilizes Company tools to keep self-informed.
• Delegates and empowers others.
• Recognizes and values individual performance and communicates appropriately.
• Evaluates performance of all associates and provides consistent and timely feedback; creates and modifies action plans for the continuous development of staff.
• Resolves performance problems using appropriate communication, coaching and counseling techniques.
• Works with the Store Manager and Associate Manager(s) to create a talent bench strength by actively recruiting and interviewing candidates.
• Recruits, interviews, on boards and works closely with the Store Manager on strategies to retain top talent.

Operations

• Manages daily operational tasks according to Coach standards including selling and service expectations, operations, payroll, human resources and loss prevention.
• Demonstrates strong business acumen.
• Interacts and communicates with supervisor(s) on a regular basis to keep them informed.
• Maintains interior and exterior upkeep of the building with partnership from the corporate office.
• Understands and uses all retail systems and reporting tools.
• Adheres to all retail policies and procedures including POS and Operations procedures.
• Leverages Coach’s tools and technology to support relationship building and clienteling efforts; including driving sales and achieving individual and team goals.

Additional Requirements

Experience: At least 1 year of previous management experience in a luxury retail service environment preferable. Possess current knowledge of fashion trends and competition in the marketplace.

Education: High school diploma or equivalent; college degree preferred.

Technical: Proficient with MS Office (Microsoft Word, Excel, PowerPoint and Outlook). Experience using retail systems (i.e. labor management, inventory systems, sales reporting, etc.).

Physical: Ability to communicate effectively with customers and team. Mobility to maneuver the sales floor and stock room to provide and support customer service. Reach above/bend to obtain product for customers from store fixtures/shelves at various heights and climb ladders/stairs/step-stools to perform visual merchandising and housekeeping duties. Ability to frequently lift and carry up to five pounds and at times lift and carry product/cartons up to fifty pounds to process product shipment/transfers.

Schedule: Ability to work a flexible schedule to meet the needs of the business, including nights, weekends, busy seasons, and high retail traffic and sales days.

Note: This document serves only as a sample of job duties and responsibilities and does not include an exhaustive list of all performance requirements.

Coach is an equal opportunity and affirmative action employer.