Analytics Coordinator, Marketing

Inspirational, innovative and entrepreneurial - this is how we describe our empowered teams. Combine your passion with purpose and join a culture that is thriving in the face of change.

Make an impact with our Marketing Performance, Data, and Insights team as an Analytics Coordinator. This diverse team of insight-driven marketers embrace data transformation, actionable results, and the possibilities that analytics brings to the future of marketing in professional services. As a trusted advisor, you’ll collaborate with MNP leaders to plan and develop strategic and integrated marketing campaigns that support MNP’s goals.

MNP is proudly Canadian. Providing business strategies and solutions, we are a leading national accounting, tax and business advisory firm in Canada. Entrepreneurial to our core, our talented team members transcend obstacles into opportunities and are successfully transforming mid-market business practices.

Responsibilities

• Collaborate with the Senior Marketing Director, Performance, Data and Insights, and Senior Marketing Analytics Analyst to prioritize projects and deliverables
• Implement dashboards to report on key performance indicators and metrics
• Collect, analyze, and interpret marketing data to communicate actionable insights to key stakeholders
• Prepare marketing performance reports which include campaign effectiveness, customer behavior, and ROI analysis
• Assist in creating targeted marketing lists and campaigns, through data-driven client research and marketing segmentation
• Support data accuracy and integrity by conducting regular audits and data cleansing activities
• Conduct data analysis and enrichment, and provide insights on the customer-user journey, campaign performance, and other cross-channel mediums
• Participate in recurring operations and planning meetings which support the development and implementation of the marketing strategic priorities
• Contribute to the development of new ideas and approaches to improve marketing and business processes
• Maintain flexibility to travel, as necessary

Skills and Experience

• Post-secondary education in Marketing, Business, Data Analytics, or a related field
• 1 - 3 years of experience in a related marketing analytics, data analysis, business analyst, or similar role
• Experience with marketing technology and software, marketing core concepts, and marketing analytical tools to track and measure performance
• Experience working with and reporting on data within Google Analytics
• Strong communication and presentation skills
• Proven analytical skills with a focus on effective processes and structure to accomplish priorities
• Strong organizational and project management skills, with a keen eye for detail
• Able to work both independently and collaboratively across different teams
• The following are considered an asset:
  • Knowledge of Power BI, Excel, and Sitecore Analytics
  • Familiarity with CRM systems and marketing automation tools

MyRewards@MNP

With a focus on high-potential earnings, MNP is proud to offer customized rewards that support our unique culture and a balanced lifestyle to thrive at work and outside of the office. You will be rewarded with generous base pay, vacation time, 4 paid personal days, a group pension plan with 4% matching, voluntary savings products, bonus programs, flexible benefits, mental health resources, exclusive access to perks and discounts, professional development assistance, MNP University, a flexible ‘Dress For Your Day’ environment, firm sponsored social events and more!

Diversity@MNP

We embrace diversity as a core value and celebrate our differences. We believe each team member contributes unique gifts and amplifying their potential makes our business stronger. We encourage people with disabilities to apply!

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