Analyst/Senior Analyst, Digital Lead Strategy

Job Description - Analyst/Senior Analyst, Digital Lead Strategy (24019400)

Analyst/Senior Analyst, Digital Lead Strategy - 24019400

You Lead the Way. We’ve Got Your Back.

With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.

At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

Join Team Amex and let's lead the way together.

How will you make an impact in this role?

As a key member of the New Cardmember Acquisition Team, the role of Analyst/Senior Analyst, Digital Lead Strategy will be responsible for developing, implementing, and managing Card acquisition strategies that drive digital lead capture, journey optimization, and conversion. This is an exciting opportunity to evolve our approach to digital lead generation, unlocking new levels of growth and efficiency for our Consumer and Commercial Card portfolios.

The ideal candidate will have a deep understanding of digital marketing, acquisition, and data analytics. They will also have an aptitude for innovation and be a strong collaborator, working across teams including Acquisition Channel Owners, Sales, Product, and Brand to drive results.

Responsibilities will include:

• Define and execute strategies for growing, optimizing, and converting digital leads across our Consumer and Commercial Card portfolios.
• Partner with Analytics and Sales to optimize targeting, driving elite prospecting.
• Manage always-on digital campaigns to capture leads in priority segments (includes Media planning, creative development of ads, and test & learn curriculum).
• Optimize the digital lead journey based on data insights, including routing across digital and dialogue channels, and lead warming/nurture treatments, with a focus on Commercial Card acquisition.
• Partner with Tech to define and deliver against a robust capabilities roadmap to enable strategic priorities.
• Liaise with other acquisition channel owners to leverage digital lead capture/acquisition journey capabilities (including Face To Face, Search Engine Optimization, and Site).
• Establish and track Key Performance Indicators, leveraging results insights to drive strategic recommendations.
• Monitor the competitive environment to ensure our digital lead strategy is positioned for success in the Canadian market.

Qualifications:

• Marketing expertise with a passion for innovation.
• Experience running digital marketing campaigns, including Paid Media and Paid Search. Experience working with Sales teams is a plus.
• Strong strategic and analytical skills. Proven track record of leveraging data to develop recommendations and implementation plans.
• Excellent communication skills, with the ability to collaborate with third party media teams and internal stakeholders.
• Proven ability to drive results while managing multiple projects in a fast-paced, deadline driven environment.
• Excellent written and verbal communication skills with strong executive presence and proven ability to rally others around a vision.

Minimum Qualifications:

American Express is committed to providing an inclusive and accessible work environment in which all people who apply for positions or who work for or on behalf of Amex are treated with dignity and respect and are provided with equal treatment with respect to employment, regardless of that person's age, sex, sexual orientation, gender identity, gender expression, race, colour, ancestry, ethnic or national origin, citizenship, religion or creed, marital status, family status, pregnancy, disability, record of offences, social condition or origin, political beliefs, association or activity or other factors prohibited under applicable Human Rights legislation (the “Prohibited Grounds”). If you have a disability and need accommodation, please speak with the Recruiter for more information.

Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.