A leading e-commerce company is seeking a Amazon Marketplace Optimization Specialist to enhance the performance and profitability of all product listings on Amazon. This role focuses on monitoring and optimizing product listings, managing ad campaigns, conducting competitive analyses, and ensuring high-quality, effective content across all SKUs. The ideal candidate will be highly skilled in Amazon Vendor Central and knowledgeable about marketplace trends and strategies for driving conversion and sales growth.
Key Responsibilities:
Listing Optimization: Regularly review and enhance product listings, including titles, bullet points, descriptions, and backend keywords, to improve SEO and drive conversions.
Image and Content Management: Assess images and videos for compliance with Amazon guidelines and effectiveness in highlighting product features; work with the creative team for any needed updates.
Competitive Analysis: Conduct competitor analyses to identify uncompetitive SKUs and recommend pricing or listing adjustments to improve market positioning.
Advertising Management: Manage and optimize Amazon ad campaigns for effectiveness and budget adherence; provide feedback to improve ad copy and targeting.
Inventory and Performance Monitoring: Collaborate with the operations team to ensure adequate inventory levels, troubleshoot listing suspensions, and address customer reviews and fulfillment issues.
Reporting and Analysis: Track and analyze key performance metrics (e.g., sales, advertising ROI, conversion rates) and compile regular reports to identify improvement areas.
Qualifications:
Experience: Proven expertise in managing Amazon Seller Central or Vendor Central, with a strong grasp of Amazon’s SEO, advertising platforms, and ad ecosystem.
Analytical Skills: Ability to interpret performance data, identify trends, and make data-driven improvement recommendations.
Attention to Detail: High level of detail orientation with experience in e-commerce product management or digital marketing.
Team Collaboration: Strong collaboration skills for cross-functional work with creative, operations, and customer service teams.
Technical Proficiency: Skilled in data analysis tools, Excel, and Amazon advertising platforms.
This role is perfect for someone looking to make a significant impact on Amazon sales performance. Join our team and leverage your Amazon expertise to drive growth and profitability!