Amazon Ads Performance Manager / Responsable de la Performance Publicitaire Amazon

About Us

Earth Rated is driven by the knowledge that we can make things better. We are in constant pursuit of improvement and relentlessly challenge the status quo to impact our community positively.

Our Mission: Make everyday moments for people and their dogs simpler and better.

Our Vision: Empower dog owners to positively impact their dogs’ lives and the community around them.

At Earth Rated, we exist to make a difference.

That’s where you come in.

About the role

The Amazon Ads Performance Manager will be accountable and optimize all of Earth Rated digital advertising efforts on all our Amazon Marketplaces. The AAPM will be hands-on helping efficiently and profitably scale our Marketplace and Online Business. The Performance Manager is able to show proficiency and expertise across multiple Amazon marketplace using both Search & Display; You will report to the Director of eCommerce.

• Manage the day-to-day creation and optimization of our campaigns, bids, and keywords; working closely with both internal/external partners and agencies.
• Ownership of the Build Out, Pacing, Allocation, & Spend Limitations of the Annual Advertising Budget.
• Drive continued growth & profitability while allowing Earth Rated to gain Market Share across all markets.
• Transform qualitative data into relevant and actionable reports to be used for company-wide decisions.
• Continuously review and assess current brand and marketing assets to leverage its efficiency based on levels of awareness, consideration, conversion and retention.
• Collaborate with Marketing to create a synergistic approach to brand building.
• Stay current with Amazon advertising best practices, platform updates, and industry trends to maintain a competitive edge and continually improve campaign performance.
• Develop and implement a comprehensive Amazon advertising strategy, including sponsored products, sponsored brands, and display campaigns, tailored to different product categories and customer segments using AMC data.
• Monitor and analyze campaign performance data to identify trends, opportunities for improvement, and potential issues, making data-driven adjustments as needed.
• Collaborate with the content and creative teams to develop high-quality, engaging, and persuasive ad creatives, including images, videos, and ad copy.
• Effectively communicate campaign performance results, insights, and recommendations to key stakeholders, fostering a data-driven culture and facilitating informed decision-making.

• 3-5 years of experience with Amazon Ads.
• 1-3 years of experience with budget management & planning.
• 2+ Years of demonstrated success building ecommerce sales in the US and internationally.
• Strong understanding of Amazon Platforms (Seller & Vendor Central, Amazon Advertising, Amazon DSP & Amazon Marketing Cloud).
• Experience with data management tools such as Tableau.
• Strong Desire to A/B Test new ad types and opportunities.
• Demonstrate digital marketing expertise including: planning, keyword research, merchandising, copywriting, SEM & SEO.
• Extremely organized and efficient, with strong attention to detail and the ability to work on multiple projects at once, meeting tight deadlines.
• Interest and passion for our industry and its evolution.
• Strong qualitative and quantitative analytical skills to support business decisions.

• Health & Dental Insurance funded 100% by Earth Rated.
• Virtual health care & consulting services through Consult+.
• Every-day catered gourmet lunches, snacks, and hot beverages.
• Company-paid cell phone & plan.
• Hybrid work model with in-office collaboration days on Tuesdays and Thursdays.
• An annual bonus plan for all Earth Rated team members.
• A collaborative work environment.
• Paid vacation time off including an office closure from December 24 to January 1 inclusively.
• Access to a massage therapist.
• 24/7 access to Earth Rated’s very own gym UNLEASHED and daily personal trainers.
• The ability to bring your dog to work!

Earth Rated is committed to diversity, equity, inclusion, & belonging. We value all of our team members and candidates as unique individuals, and we welcome the variety of experiences they bring to our company. We believe that every person should be treated equally regardless of race, sex, gender identification, sexual orientation, national origin, native language, religion, age, disability, marital status, citizenship, genetic information, pregnancy, or any other characteristic protected by law.