AI/Partner Marketing Manager - Events

TELUS Digital (NYSE and TSX: TIXT) designs, builds, and delivers next-generation digital solutions to enhance the customer experience (CX) for global and disruptive brands. The company’s services support the full lifecycle of its clients’ digital transformation journeys and enable them to more quickly embrace next-generation digital technologies to deliver better business outcomes. TELUS Digital’s integrated solutions and capabilities span digital strategy, innovation, consulting and design, digital transformation and IT lifecycle solutions, data annotation, and intelligent automation, and omnichannel CX solutions that include content moderation, trust and safety solutions, and other managed solutions. Fueling all stages of company growth, TELUS Digital partners with brands across high-growth industry verticals, including tech and games, communications and media, eCommerce and fintech, healthcare, and travel and hospitality.

Job Summary

We are seeking an innovative and tech-savvy Marketing Manager to lead, manage, and execute AI-focused/partner events across multiple service lines and industry verticals in North America and globally. The ideal candidate will have 5+ years of event marketing experience, with a strong background in AI or channel/partner marketing, and a proven ability to manage multiple event projects in a dynamic, fast-paced environment. The role requires expertise in event automation and the ability to drive thought leadership within the tech space.

Key Responsibilities

Event Management:

1. Plan, coordinate, and execute events, including conferences, trade shows, sponsorships, and both virtual and in-person experiential events that focus on AI technologies.
2. Manage event logistics, including venue selection, vendor management, registration, on-site coordination, and post-event evaluation.
3. Develop event agendas, secure thought leadership speakers in the AI space, and manage speaker engagements across industry-leading AI forums.
4. Develop and implement comprehensive marketing plans to promote AI-focused and partner events, incorporating tools for targeted outreach, segmentation, and attendee engagement.
5. Analyze and report on the effectiveness of industry events using analytics, providing monthly insights on ROI, audience engagement, and event impact.

Project & Event Management:

1. Manage multiple event projects simultaneously, ensuring timely delivery, adherence to budgets, and seamless execution.
2. Collaborate with internal teams (such as AI, product, partner, Fuel iX/EX teams) and external partners to ensure all event elements are aligned with the overall AI marketing strategy and brand messaging.
3. Coordinate schedules across multiple time zones and global regions, using AI-enabled scheduling tools for efficiency.
4. Post-event reporting to track and monitor funnel activity and closed won business.

Relationship Building:

1. Establish and maintain relationships with key AI industry partners, current partners, sponsors, and thought leaders.
2. Negotiate sponsorship agreements, manage sponsor deliverables, and ensure a collaborative approach to promoting AI-driven events and partner events.
3. Liaise with vendors, partners, and sponsors to cultivate partnerships and long-term event success.

Budget Management:

1. Monitor event expenses in real-time, providing regular budget reports to management.

Qualifications

Experience:

1. 5+ years of experience in event marketing, with a strong focus on event management in AI, tech, channel/partner or related industries.
2. Experience within the AI/partner tech industry sectors is essential.
3. Experience managing AI-focused/partner industry events such as AI World, AI Expo, NeurIPS, or related technology conferences is a plus.
4. Proven ability to manage multiple projects in a fast-paced, ever-changing environment.

Skills:

1. Strong knowledge of marketing tools and event automation platforms (e.g., CRMs, marketing automation like Salesforce, or similar).
2. Exceptional organizational and project management skills, with experience using platforms to optimize efficiency.
3. Excellent written and verbal communication skills.
4. Ability to work both independently and as part of a team, driving innovation in event marketing strategies.

Education:

1. Bachelor's degree in Marketing, Business, Communications, or a related field.

Personal Attributes:

1. Highly motivated and proactive, with a strong interest in tech and the future of marketing automation.
2. Creative thinker with strong problem-solving skills and a passion for innovation.
3. Ability to work under pressure, meet tight deadlines, and pivot quickly in the fast-evolving tech landscape.
4. Strong attention to detail and accuracy, to ensure flawless execution.

TELUS Digital Values:

• We passionately put our customers and communities first.
• We embrace change and innovate courageously.
• We grow together through spirited teamwork.

At TELUS Digital, we are committed to diversity and equitable access to employment opportunities based on ability.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing

Industries

IT Services and IT Consulting