Advisor- Strategic Marketing and Business Development

Job Title: Advisor - Strategic Marketing and Business Development

Employee Working Location: Permanent Full Time

Employment Status: Remote (Canada)

Salary Band: $51,287 - $74,794 / year

The Canadian Red Cross (CRC) – an inspirational not-for-profit organization, helps people and communities in Canada and around the world in times of need and supports them in strengthening their resilience. As Canada’s Best Employers 2024, we are committed to having an accessible, diverse, inclusive, and barrier-free work environment.

Key Responsibilities:

1. Conduct comprehensive market and sector research to identify emerging trends, potential opportunities, and strategic partnerships that align with Prevention and Safety (P&S) goals.
2. Develop and write proposals for RFPs, ensuring they align with the organization's goals and strategic priorities.
3. Analyze and synthesize research data to provide actionable insights and recommendations for service expansion and enhancement.
4. Prepare detailed reports and presentations for senior management, outlining research findings and proposing strategic initiatives.
5. Develop marketing collateral for new product releases and updates, including value propositions, program release documents, and materials for training partners.
6. Coordinate content creation for the web, fact sheets for training partners, and any other marketing materials required for product releases.
7. Oversee mass newsletters, ensuring creative and copy alignment for marketing communications to stakeholders.
8. Prepare surveys for release using Survey Monkey.
9. Plan and oversee campaign scheduling, aligning advertising and promotions with seasonal or market trends.
10. Coordinate unified campaign execution, working with digital marketing, communications, and email marketing teams to ensure a holistic approach that maximizes reach and impact across all channels.

What We Are Looking For:

University degree in Business Administration, Management, or a related field from a recognized institution, or an equivalent combination of education and experience. A minimum of 5-6 years in program management or business development, with demonstrated abilities in market research, competitor analysis, and managing a diverse project portfolio.

Working Conditions:

Work will be in an environment which is clean and comfortable within a virtual capacity.

Eligibility to Work in Canada:

At this time, we welcome applications from candidates eligible to work in Canada. If you are not a citizen or permanent resident of Canada, we encourage you to carefully review your visa to find out whether you are eligible to work in the job you are considering applying for.

If you are selected for this role, you will be required to complete a successful pre-employment screening process which includes a satisfactory Enhanced Police Information Check (E-PIC).

As we work with and support people (managers, colleagues, beneficiaries/customers, volunteers, donors, and external partners) and communities in Canada and around the world, applicants whose first language is not English may be required to perform the responsibilities of the role in English.