25-14 Marketing & Communications Manager

Edmonton, AB, Canada Req #117

Tuesday, March 18, 2025

Want to be part of a team that makes a difference? Come be part of the change.

Since 1920, APEGA has been regulating the practices of engineering and geoscience to serve the public interest in Alberta. We are looking for energetic people who thrive in a dynamic, fast-paced, and challenging environment. You are committed to serving the community with integrity, accountability, and innovation, and capable of delivering exceptional service. If you reflect these values, have the knowledge, skills, and abilities to make a difference through your work, and are passionate about acting in the best interest of public safety – then come be a part of our diverse and inclusive team!

Great marketing is more than flashy ads—it’s about trust, clarity, and impact. At APEGA, we regulate the practices of engineering and geoscience in Alberta, ensuring the professionals shaping our world meet the highest standards. We need a Marketing & Communications Manager to help us engage key audiences and communicate our mission effectively.

If you’re a strategic communicator who thrives in a professional environment, enjoys distilling complex topics into clear messaging, and understands the power of thoughtful marketing, we’d love to meet you.

Job Title
Marketing & Communications Manager
Job Family
Manager
Department
Marketing & Communications
Reports To
Director, Member Engagement & Communications
Division
Professional Sustainability
Location:
Edmonton
Competition
25-14
Employment Indicator
Full-Time Permanent
Position Summary
Reporting to the Director, Member Engagement & Communications, the Marketing & Communications Manager works with the director to create, manage, and implement marketing and communications strategies for APEGA that focus on raising awareness of APEGA’s role; communicating key messages to different external audiences and stakeholders in consistent and influential ways; developing creative marketing and communication campaigns; and strengthening APEGA’s brand and value as a regulatory body to sustain the engineering and geoscience professions in Alberta.

Responsibilities

• Advising the Director, Member Engagement & Communications on marketing trends and advertising opportunities.
• Overseeing the development and management of marketing and communications plans for APEGA initiatives, based on organizational strategic priorities and operational plans.
• Overseeing the production and placement of advertising, collateral, promotional items, and advertorials in various digital and print media. Approve advertising, or when applicable, obtain approval from the Director, Member Engagement & Communications.
• Working with external agencies and vendors to discuss opportunities, review progress, troubleshoot issues and manage the relationship at a senior and managerial level.
• Ensuring all advertising and marketing material is on brand, on message, and produced in dialogue and consultation with APEGA’s Graphic Designer.
• Leading the development and implementation of marketing processes and procedures to ensure effective and efficient workflow, improve communication and enhance working relationships.
• Contributing to department annual business planning in support of APEGA’s strategic and operational plans, ensuring information about APEGA’s marketing priorities are considered and addressed.
• Developing and managing the department’s annual budget; providing quarterly and annual updates for the budget.
• Ensuring effective brand presence at external events, such as corporate dinners, business events, luncheons, special presentations, government dinners and events, and acting as an APEGA representative. May involve writing briefs; creating speaking notes or presentations; or acting as a primary point of contact on site for vendors and/or other APEGA representatives.
• Supervising and providing direction to a team of four: two Marketing & Communications Specialists, a Social Media Specialist, and a Graphic Designer on all marketing content and collateral, providing guidance and effective feedback.
• Determining and approving content and channels for specific initiatives, and overseeing the coordination of the design, approval, production, and launch of these materials.
• Ensuring the effective creation and distribution of digital and print material for events and initiatives, including programs, biographies, scripts, and branded event assets.
• With strategic direction from the Director, Member Engagement & Communications, the Marketing & Communications Manager plans and implements inbound and outbound sponsorships.

Competencies, Skills & Attributes
Core

• Exemplifying Integrity
• Fostering Communication
• Results Orientation
• Service Excellence
• Teamwork

Functional

• Integrated Marketing Communications
• Media and Public Relations

Core Leadership

• Decision Making
• Ensuring Accountability
• Inspiring Others
• Marketing best practices (broad understanding of marketing (digital and traditional)
• Thorough understanding of different communication tools and products (e.g., digital, print), such as media relations, social media, print and graphic design, digital advertising, branding and reputation management and marketing
• Thorough understanding of professional self-regulation concepts and approaches
• Advanced understanding of graphic and visual-design concepts
• Advanced media relations knowledge
• Requires advanced digital marketing skills in planning, implementation, and measurement.
• Requires advanced business writing, marketing communication planning experience, including knowledge of theoretical and practical aspects of project management.
• Requires proven writing and editing skills with a high attention to detail and accuracy.
• Ability to work under pressure, set priorities, and meet tight timelines.
• Requires a strong ability to build professional and productive relationships with colleagues, clients, and stakeholders, including working with diverse groups to engage and develop consensus.
• Requires the demonstrated ability to communicate ideas with ease and clarity, and approach tasks with tact and diplomacy.
• Business planning and budgeting skills
• Familiarity with website content management systems and workflows
• Understanding of search engine optimization and overall digital communications

Qualifications

• Post-secondary degree in marketing, communications, public relations, or a related field.
• 5 years of progressive experience in marketing focusing on digital marketing in planning, implementation, and measurement.
• Advanced business writing and marketing communication planning experience is required.
• At least 3 years of proven leadership experience including coaching, developing and managing communications teams.
• Experience in sponsorship program development is an asset.
• Experience in marketing in a not-for-profit environment is an asset.
• Membership with IABC, CAAP or CPRS would be an asset.
• Equivalencies may be considered.

Closing Date: Until a successful candidate is found

We acknowledge all candidates working in their area of expertise may build their knowledge, skills, and competencies in several ways. We welcome candidates from a breadth of backgrounds, who may have equivalent skills and competencies to the ones listed above. There may be APEGA positions posted that have specific regulatory requirements, and in keeping with those requirements, APEGA will follow the guidelines that we are bound by. All candidates are considered with the objective to enhance APEGA’s people and culture.

If you are interested in this position, please submit your cover letter and resume directly through our company website (https://www.apega.ca/about-apega/apega-careers).

Thank you for your interest in APEGA.
Only those candidates selected for interviews will be contacted.

Other details

• Job Family Manager
• Pay Type Salary
• Employment Indicator Permanent, Full-Time

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