Social Media Specialist

Minimum Qualifications:

• Bachelor's degree in Marketing or Communications is preferred
• Minimum 2 years in the same field.
• Proficiency and fluency in English Language

Roles and Responsibilities:

Campaign Development:

• Drive sales and execute creative campaigns to promote company products to increase the company engagement.
• Collaborate with marketing team members to integrate social media campaigns with other promotional activities and marketing strategies.

Content Creation:

• Plan and produce compelling social media posts tailored for the company accounts.
• Create a consistent publishing schedule and manage content calendars to ensure a steady stream of content across social platforms.

Social Media Management:

• Manage and oversee social media content while ensuring a cohesive social media message and brand voice.
• Engage with followers, respond to queries in a timely manner and monitor customer reviews.

Performance Analysis:

• Monitor and report on the performance of social media campaigns and content.
• Analyze, review and report on effectiveness of campaigns to maximize results.

Collaboration and Coordination:

• Work with other departments to ensure brand consistency and to develop social media timelines coinciding with new product releases.
• Coordinate with the sales team to create marketing campaigns that work across different channels and support sales initiatives.
• Identify and build relationships with prominent influencers and thought leaders in our space.
• Coordinate with influencers to create compelling content that aligns with our brand messaging and campaign goals.