Ferrari Brand Manager (Automotive) - Alzayani Investments

Job Overview

Develop an integrated Dealer Sales & Marketing Plan, capitalizes on business contribution across Sales, Marketing, After-Sales in order to support the strategic plan, to achieve established targets and to ensure the brand is represented at the highest level in every customer touch point.

Responsibilities

• Review, monitor, and react to the monthly KPI of sales and marketing and take full Ferrari P&L responsibility and ownership across new and used car businesses.
• Ensuring all dealer and manufacturer communications are disclosed and briefed to the Sales, Marketing and After-sales.
• Identify and evaluate market potential for growing the new and pre-owned car business (all models).
• Be the Brand ambassador and the market expert with knowledge of all key data indicators related to the automotive luxury sector, brand competitors and economy.
• Ensure showroom standards and processes are respected at all times.
• Be responsible for deploying all sales tools in full working condition and supervise the successful application of tools for the sales and marketing area.
• Together with Sales Manager, develop sales plan and budget operation.
• Drive understanding of Dealer Composite Program within all departments.
• Coordinate, manage and solve customer complaints.
• Together with the Marketing Manager develop annual dealer marketing plans and identify affinity partners according to the market needs and brand objectives.
• Develop expert knowledge of the customer database to identify and be able to segment it for marketing events, special projects and opinion leaders.
• Forge new affinity partnerships and establish co-marketing events with leading luxury partners in other complimentary business sectors.
• Oversee digital marketing tactics and strategies as outlined in Marketing CC Manager tab.
• Developing the sales plan and budget, sharing them with the General Manager.
• Define F&I specific plans to support the business.
• Manage the waiting list.
• Coordinate with the sales, after sales and marketing team the successful achievement of brand sales and marketing objectives.
• Evaluate & reward performances of sales and marketing teams with Sales Manager and Marketing Manager in coordination with General Manager.
• Coordinate through regular meetings (at least monthly) the information and communication flow between Sales, Marketing and After-sales team to capitalize on all.
• Coordinate the brief daily meeting with sales - marketing and receptionist.
• Manage the communication flow between Ferrari and dealership team.
• Connect new; Pre-owned and Marketing departments together and ensure all are aligned to the same vision.
• Manage motivation in particular of Sales staff to achieve defined objectives.
• Manage bonus, resignations, new hiring and training for sales force and marketing team.
• Develop Sales & marketing Staff provide guidance, tutorship and training.
• Ensure the respect of the training program (as per DOS requirements) and develop specific programs based on staff's needs.

Qualifications

• 7 -10 years of experience in automotive and/or luxury brand, 5 years in Ferrari.
• Languages: English; Local Language; Italian is appreciated.
• University degree and established education coherent with local expectations.
• Local environment provenance and knowledge.
• Deep knowledge of the local Market, of the local culture and of the customer behaviour.

Benefits

• Competitive salary and benefits package.
• Opportunities for professional development and career advancement.
• Dynamic work environment within a leading luxury brand.