Marketing and Communications Manager

About Us

Perth Racing (the trading name of the West Australian Turf Club) is the premier thoroughbred racing club in WA, operating both Ascot and Belmont Park racecourses. As a multi-faceted racing, entertainment and event business, we stage more than 100 race meetings per year, including the Melbourne Cup event, Perth Cup, The Quokka and The Pinnacles series.

The Role

We are currently looking for an experienced marketing and communications professional to lead our small and dedicated marketing and communications function, with responsibility for all advertising campaigns and promotional initiatives across traditional and digital platforms, including Member and partner marketing extensions.

Highly organised, with an agile and innovative approach, you will thrive on the challenge of driving continuous improvement in response to ever-emerging opportunities in a pressured environment. You will enjoy developing a structured approach to support the delivery of agreed KPIs across Partnerships, Race Day and Non-Race Day profit centres.

As the primary marketing interface with key internal stakeholders, agencies and contracted resources, you will ensure the delivery of effective campaigns and initiatives that are evidence-based and data-driven. You will have a meticulous eye for detail and be highly proficient in measurement and reporting to illustrate the achievement of KPIs including ROI.

With excellent relationship building, communication and presentation skills, you will demonstrate a natural affinity for customer perspective, along with the commercial acumen required to ensure clear emphasis and prioritisation, along with the best possible presentation of on-course brand extensions and experiences.

Skills and Experience

We are seeking a highly motivated, creative team player with the following skills and experience:

• A tertiary qualification in marketing, communications, events or a similar field would be desirable.
• Comprehensive knowledge of all aspects of marketing and brand management.
• Knowledge of corporate communications/media relations.
• Competent project management skills, expert in planning and prioritisation, scoping, measuring and reporting.
• Effective and motivational people manager, demonstrable track record in optimising small teams.
• Proven experience in leading teams to develop and execute effective marketing strategies and campaigns.
• Successful track record in leveraging emerging digital/social media platforms to drive engagement.
• Significant experience gained in a management role in PR or marketing - ideally in tourism, hospitality, retail or entertainment sectors, or in the events industry.
• Knowledge of market research, benchmarking and analytics; familiar with interpreting customer data and brand metrics to identify and provide recommendations for the ongoing effectiveness of marketing campaigns and stakeholder communications.
• Experience in overseeing web content management systems and Adobe Creative Suites, HubSpot and other marketing automation experience.
• Experience of comprehensive budget management.

Why Perth Racing?

Perth Racing is a vibrant and highly supportive organisation with a proud history and an exciting future. We offer a diverse working environment, an inclusive culture and significant opportunity for professional growth and development.

We offer free on-site car parking, complimentary admission tickets for Race Day Events and other employee discounts. Our Employee Recognition Program celebrates individual and team success. Perth Racing also supports flexible working arrangements.

Apply Now

Applications should be addressed to the General Manager, Marketing and Communications - please include a CV and cover letter outlining why you feel you’d be the ideal candidate for this role. Please apply through Seek: Job Link

If you are shortlisted, you will be contacted by telephone by our People & Culture team. We would like to thank all other applicants for their interest in Perth Racing.

Only candidates with current and valid working rights for Australia will be considered. Direct applications only - at this time we will not be considering candidates from recruitment agencies.