VIE_Strategic Product Marketing Manager_Public Safety

Strategic Product Marketing Manager - Public Safety (all genders)

Group Marketing

Vienna FREQUENTIS AG From now on Full time

Frequentis Group with headquarters in Vienna is an international supplier of communication and information systems for control centres with safety-critical tasks. Worldwide, more than 500 customers in some 150 countries with more than 45,000 workstations already trust our know-how and proven experience. In this position, you will develop the marketing strategy and corresponding activities in the field of safety-critical control centres for ensuring public safety. You will create sales materials (e.g., collaterals, videos, event- and product presentations) and manage marketing campaigns with a focus on Europe, the USA, the Middle East, and Australasia. With your understanding of B2B/B2G marketing, you will develop creative marketing messages that optimally position our products in the market and establish new topics.

Key Tasks

• Develop positioning, communication strategies, and core messaging to strengthen the global presence
• Responsible for the entire marketing communication mix and its content (sales materials, website, social media, trade shows, events)
• Plan, implement, and analyse cross-media marketing campaigns (in collaboration with sales and other departments)
• Plan and manage the marketing budget for this business unit
• Manage agencies and external service providers as well as lead interdisciplinary project teams
• Increase the visibility and relevance of the sector on social media
• Work closely with internal departments, especially sales, other business units, and the marketing team

Key Qualifications

• Completed studies in business administration with a focus on marketing/communication or comparable marketing education
• At least 3 years of experience in product/content marketing in an international B2B/B2G environment, preferably in the public safety sector
• High affinity for technical solutions and products
• Experience in developing and implementing target group-oriented campaigns for technology-based products
• Excellent writing skills with an eye for detail
• Experience with various types of content and understanding of customer journeys
• Ability to manage multiple projects and cross-functional (international) stakeholders simultaneously
• Independent, structured, and team-oriented working style
• Fluent in German and English, both written and spoken

Salary

The remuneration for this position consists of: The collective agreement minimum salary of EUR 51,378 gross per year (based on a 38.5 hour week) PLUS an overpayment in line with the market depending on your professional qualifications and experience.

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