The position is responsible to develop, deliver and communicate visual concepts and promote the brand, products and services in-store.
Train and coach the store team to perform merchant based VP and manage the daily, weekly and seasonal VP tasks.
Key Responsibilities
Brand Image
Ensure that the brand identity and presentation standards in both windows and in-store are achieved consistently by creating eye-catching displays whilst incorporating commercial sales opportunities.
Implements the brand specific visual merchandising standards.
Coordinating store display in line with brand guidelines and strategy.
Developing floor plans and maximize visual impact.
Arranges merchandise, signage, fixtures and in-store layout guide.
Taking photographs of every change done in the merchandise display.
Make use of creative lighting for windows.
Maximizing placement of new lines, re-merchandising the store when new trends build.
Creates layout of the store according to its categories.
Ensures proper merchandising of the items.
Collect review and feedback of the merchandise.
Other Responsibilities
Working closely with the operations and brand management team to increase sales.
Working with VM Manager and sales team to achieve commercial goals.
Involved in Pre-Opening of the stores and timely visits to ensure that brand's standards are properly implemented and followed.
Conduct research of the current market trends and lifestyle.