Responsible for the overall visual presentation of the store to maximize sales performance and customer satisfaction. Ensure the store layout is customer-friendly and aligns with concept guidelines. Maintain uniformity of store fittings, hangers, and signage as per brand and concept guidelines. Keep the section clean, neat, and well-organized. Oversee garment care such as steaming and size cubing to enhance product presentation. Coordinate and execute visual requirements including store props for all stores before each season launch. Design and set up show windows in line with concept guidelines before the season launch.
Ensure in-store visual displays and product placements follow brand standards. Proactively refresh floor layouts based on merchandise movement. Maintain the store's visual appearance during sales and adjust displays to meet commercial needs. Plan and execute sale signage requirements for the territory. Maintain VM schedules for individual brands and ensure proper implementation.
Conduct VM checklists and train the store team and visual coordinators on VM principles. Conduct regular competitor visits to understand current market trends and adapt them for our stores. Provide regular updates on store performance and visual aspects to the Concept VM team. Collaborate with the Store Manager, Inventory Controller, and Concept VM Team to ensure smooth store operation. Monitor stock levels to ensure adequate product availability for customers. Report to work on time and notify in advance if absent or late. Follow proper procedures for ordering, transferring goods, and utilizing reports.