VIP & Institutional Growth Marketing Associate

VIP & Institutional Growth Marketing Associate - Binance

Built by the world's largest digital asset exchange by trade volume, Binance VIP and Institutional offers access to digital asset solutions for VIP clients and institutions. We work closely with a wide range of market participants, including individual traders, high-frequency trading (HFT) and proprietary trading firms, hedge funds, asset managers, family offices, market makers, brokers, investment banks, corporations, fintech firms, and more.

Responsibilities:

• Contributing to content marketing to increase brand awareness, drive leads, and upgrade VIP tiers.
• Creating and developing interactive content initiatives such as newsletters and community operation posts.
• Working on new user onboarding and growth product processes, including lifecycle strategy.
• Assisting in the planning and execution of online and offline marketing activities, events, and campaigns.
• Assisting in analyzing the VIP campaigns' performance by gathering data and providing a summary of key business results.
• Staying on top of market trends and conducting desk research on competitive behaviors.
• Working closely with growth marketing, product marketing, and PR across VIP growth-related initiatives.
• Collaborating with other business units to run promotional growth campaigns.
• Coordinating specific events, including VIP swag coordination.

Requirements:

• Bachelor's degree in any field from a top-tier university.
• 1-3 years of working experience in community management, product and user experience, client lifecycle, user growth, or related fields.
• Knowledge of cryptocurrency and experience in community operations, including proficiency with social media tools (Telegram, X, etc.), organizing online events and campaigns, and a proven ability to build and maintain relationships with community members.
• Bilingual in English and Mandarin is required to coordinate with overseas partners and stakeholders.
• Strong data analysis skills and ability to present conclusions with data.
• Strong communication skills and ability to work with a global team.
• Ability to thrive in a fast-paced environment, self-motivated, and capable of working under pressure.
• This is a fixed-term contract role; you must be able to commit for at least 6 months and work full-time (5 days per week).

Position: VIP & Institutional Growth Marketing Associate (6 Month Contract)