Videographer

Job Purpose: We are seeking a creative and meticulous videographer to join Shoemart, who will be responsible for capturing, editing, and producing top-tier video content that aligns with the organization's creative and strategic objectives. This role will require a blend of technical expertise, artistic vision, and storytelling ability to craft compelling visuals that communicate messages, evoke emotions, and engage audiences across multiple platforms.

Key Responsibilities:

Content Creation:

• Plan, shoot, and edit video content for social media platforms (Instagram, TikTok, YouTube, etc.) and in-house use.
• Produce diverse content formats, including product demos, interviews, behind-the-scenes footage, promotional videos, and reels.
• Work closely with the marketing and creative teams to conceptualize and storyboard video ideas.
• Translate brand goals and campaign objectives into compelling visual stories.
• Edit videos using industry-standard tools (e.g., Adobe Premiere Pro, Final Cut Pro, After Effects) to deliver polished, professional-quality content.
• Incorporate sound effects, background music, graphics, and animations to enhance video quality.

Trend Awareness:

• Stay up to date with current social media trends, viral content formats, and best practices to ensure content remains relevant and impactful.

Equipment Management:

• Maintain and manage video production equipment, ensuring it is always ready for use.
• Recommend upgrades or new purchases to improve production quality.

In-House Needs:

• Capture internal events, training sessions, or other activities for internal communication and documentation purposes.

Analytics & Optimization:

• Analyze video performance metrics and adjust content strategies to improve engagement and reach.

Qualifications & Skills:

• Proven experience as a videographer, preferably with a focus on social media content.
• Strong portfolio showcasing previous video work.
• Proficiency in video editing software and basic knowledge of motion graphics tools.
• Solid understanding of various social media platforms and their video requirements (aspect ratios, lengths, etc.).
• Ability to work under tight deadlines and manage multiple projects simultaneously.
• Strong storytelling skills and a creative mindset.
• Experience with photography and basic lighting setups is a plus.

Personal Attributes:

• Highly motivated, proactive, and detail-oriented.
• Excellent communication and teamwork skills.
• A passion for creating engaging, visually appealing content.