Lead the creation of a compelling Omnichannel experience for customers, based on research and customers' shopping journey analysis. Work with the team (product management, development, commercial & optimization) to streamline the digital experiences for Mobile, Web, and App. Make consistent improvements to the user journey to deliver the best possible user experience and increase online conversion. Also, partner strategically with a range of stakeholders from across the business to deliver seamless experiences across a range of touchpoints. What You Will Do
Leverage data analytics and conduct user research to gather insights and identify opportunities to further enhance the customer experience.
Persona development based on patterns and commonalities in the research.
Responsible for the User experience (UX) and Customer Experience (CX) of digital products to ensure high customer satisfaction.
Gather and evaluate user requirements, design graphic elements, and build navigation components.
Illustrate design ideas using storyboards, process flows, and sitemaps.
Determine the information architecture of a digital product.
Develop user flows and wireframes for the Web, App, and digital products.
Develop UI mockups and prototypes that clearly illustrate how sites function and look.
Develop User Acceptance Criteria and be heavily involved in testing your design across staging prior to production deploys.
Set up measurement frameworks to measure the success of the design implementations.
Prepare and present drafts to internal teams and key stakeholders.
Identify and troubleshoot UX problems.
Continuously iterate on solutions to progressively improve the product and deliver to customers the best possible experience.
Desired Candidate Profile
Ability to apply agile analysis techniques for creating user stories and acceptance criteria.
Ability to apply modern UX/CX standards to improve the user interface design and usability to achieve high customer satisfaction delivering business results.
Ability to use design thinking skills which provide a solution-based approach to solving user-centric problems.
Ability to understand user challenges and redefine problems to identify alternative strategies and solutions.
Stimulates creative ideas and perspectives that add value.
What Equips You for the Role
Experience in a UX design role (E-Commerce and retail experience desirable).
Strong understanding of analytics and how to draw insights from data.
Extremely high attention to detail and a meticulous approach to work.
Strong experience in UX by delivering concepts, personas, user research, user journeys, storyboards, wireframing, prototyping, and testing.
Demonstrable experience in designing graphic user interface elements for web and App.
Hands-on experience with design software/tools, like Figma, Adobe XD, etc.
Strong communication skills with business and technical stakeholders.