UX Architect

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

We are seeking a UX Architect to join our CX team and support the delivery of impactful customer experiences for one of the UAE’s leading banking institutions. This role will involve assisting in user research and usability testing while also contributing to experience definition to improve user journeys. With a focus on developing your expertise, you’ll work closely with the Senior UX Architect to deliver actionable insights and UX recommendations. This is a research-heavy role with no visual design responsibilities, ideal for someone looking to advance their career in UX strategy and research.

Key Responsibilities

• User Research and Testing
• Assist in planning and conducting moderated user testing sessions and other qualitative and quantitative research methods.
• Help uncover user needs, pain points, and behaviors by contributing to research synthesis and analysis.
• Support the creation of actionable recommendations based on research findings to improve customer experiences.
• Experience Definition
• Collaborate with the Senior UX Architect to define user journeys, wireframes, and low-fidelity prototypes that optimize customer experiences.
• Contribute to developing strategic recommendations for ideal-state user journeys, with a focus on key banking products such as credit cards.
• Data Analysis and Experimentation
• Work with the team to analyze behavioral data using UX analytics tools (e.g., heatmaps, session replays) and integrate insights into improvements.
• Assist in supporting A/B testing and experimentation workstreams by providing research-based input.
• Help develop and execute detailed test plans that prioritize UX hypotheses and success metrics.
• Participate in the cyclical process of research, define, test, and optimize, ensuring findings inform actionable experience enhancements.
• Collaborate with internal teams to ensure alignment between business goals and customer needs.

About You

• Demonstrable experience in UX roles, with a focus on user research and experience definition.
• Strong foundational knowledge of user research methods, including usability testing and qualitative/quantitative analysis.
• Exposure to creating UX documentation, such as user journeys, wireframes, or low-fidelity prototypes.
• Familiarity with tools like Microsoft Clarity, Axure, or other UX research and prototyping platforms.
• Enthusiasm for learning and growing in a collaborative, fast-paced environment.
• Must be UAE-based or willing to relocate, as the role requires in-person research and collaboration between Dubai and Abu Dhabi.

Why Join Us?

You will be part of a thriving CX team that spans three countries, yet serves clients across the region, and is known for its work with globally respected brands. While this role is dedicated to a single banking client, you will benefit from the knowledge, resources, and reputation of a broader team delivering best-in-class customer experiences across various industries.

Application Notes
This is a strategic and research-focused role with no visual design responsibilities. Candidates with portfolios primarily showcasing UI/visual design work will not be considered.

#LI-EMEA

At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization—creators, doers, innovators, makers, and thinkers—who drive not just marketing, but meaningful experiences that resonate in every action and interaction.