UAEN Multimedia Content Specialist | Retail | IKEA Jebel Ali

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organisation to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day.

Overview of the role

Responsible for producing engaging and high-quality content and the uniqueness of the IKEA Brand, inside and outside the IKEA store across various channels & platforms. This role involves creating original content, adapting artwork for different formats, and providing live social media coverage for events. The ideal candidate will have a keen eye for detail, a passion for storytelling, and a deep understanding of social media.

What you will do

Content Creation:

• Develop original Multimedia content ideas and produce compelling text, images, and videos for social media platforms.
• Ensure that all content aligns with the brand’s voice, tone, and visual identity.
• Stay updated with the latest social media trends and incorporate them into content strategies.

Artwork Adaptation:

• Adapt existing artwork and graphics to fit various social media formats and requirements.
• Collaborate with the design team to ensure consistency and quality in visual content.
• Optimize graphics and videos for different social media channels to maximize engagement.

Social Media Coverage:

• Provide live social media coverage for events, including posting updates, engaging with followers, and capturing real-time content.

Content Planning and Scheduling:

• Develop and manage a content calendar to ensure a consistent and timely flow of content.
• Coordinate with other departments to align content with broader marketing and communication strategies.

Collaboration and Communication:

• Work closely with the marketing, design, and product teams to create cohesive and effective content.
• Participate in brainstorming sessions to generate new ideas and strategies for social media content.
• Communicate effectively with stakeholders to ensure alignment and approval of content plans.

Required skills to be successful

• Good Communication skills in English.
• Strong process development skills; ability to transform best practices and prospect requirements into highly efficient and executable business processes.
• Strong interpersonal skills. Must be able to work independently and function as a strong team player.
• Skilled in team management and thorough understanding of effective managing a team.

What equips you for the role

• Ability to apply creative thinking and sound reasoning, and to communicate effectively verbally and in writing.
• Proficient in crafting comprehensive marketing/advertising campaigns, from conceptualizing the vision and messaging platform to managing timely and cost-effective production.
• Proficient in crafting cohesive, cross-channel content across digital, social media, paid media, mobile, offline, and print platforms.
• Proficiency in design software and tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.), along with video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, etc.).
• Must be able to demonstrate resourcefulness, motivation, and initiative.
• Results oriented, outstanding attention to detail, ability to prioritize and meet deadlines.