UAEN Assistant Store Manager | Retail | Watsons | Nad Alsheba

The Assistant Store Manager (ASM) is responsible for assisting the store manager in planning, controlling, and directing their store team to achieve the highest level of customer service standards and in-store execution to deliver sustainable sales and profitable targets. ASM requires strong communication and interpersonal abilities to inspire exemplary customer service and analyze sales data to meet business targets.

What you will do

Profit Financial

• Leads, evaluates, and guides sales performance at store level, suggesting strategies to meet sales targets.
• Facilitates monthly category sales meetings, updating staff on performance and suggesting improvement plans.
• Executes strategies, ensuring full program implementation for exclusive products to meet sales goals, providing feedback on promotional effectiveness.
• Initiates expense optimization plans and recommends measures to control store expenses.
• Maintains shrinkage below tolerance levels by monitoring retail standards daily.
• Drives, monitors and reviews sales performance & recommends action plans to deliver agreed sales budget.

Commercial

• Oversees display implementation and timely restocking, ensuring availability.
• Manages accurate inventory adjustments (GAP, Cycle Counts), adhering to service standards.
• Ensures customer satisfaction surpasses expectations, handling queries and complaints professionally.
• Promotes loyalty programs, driving transaction participation.
• Implements selling techniques to achieve conversion rates, communicating promotions regularly.
• Validates proper execution of promotional activities and store initiatives.

Process

• Supports store manager with communicating and implementing policies, brand standards, grooming guidelines, and internal control procedures as per SOP.
• Assists store manager with demonstrating strong analytical skills and understanding of the system and reporting.
• Supports store manager with monitoring store controllable expenses, supervising loss, asset protection, and risk management, and being accountable for inventory management.
• Liaises with mall management, ensuring proper store documentation (daily reports, banking, refunds, exchanges, etc.).

People

• Assists with planning and monitoring Personal Development Plans and role development interventions.
• Reviews and discusses performance appraisal and personal plans of direct reports.
• Implements action plans for employee engagement.
• Completes and discusses performance reviews.

Desired Candidate Profile

• Good knowledge of the beauty industry and trends.
• Retail operational skills (stock, VM, systems, cash…).
• Management skills and people development.
• Empathy, customer service, and results-oriented.
• Leadership and problem-solving skills.
• Excellent relationship skills.
• Integrity and trust, dealing with ambiguity.
• Proactive with good team spirit and able to take initiatives.