Travel Retail Manager / Store Manager

Salary: AED 7,000 - AED 8,000 + Commissions

Designation: Store Manager/ Duty Manager

Role Overview:

Manages day-to-day operations of one or more stores within the airport, ensuring operational excellence and optimal performance across all functions.

Key Areas of Responsibility

1. Drive Sales and Maximize Profitability

• Oversee and deliver store/outlet sales performance against targets.
• Implement and facilitate product and sales strategies effectively.
• Consistently communicate sales goals and targets to the team.
• Provide daily updates to the team on Conversion Rate and Average Transaction Value to ensure alignment and motivation.
• Prepare and monitor monthly sales plans.
• Monitor sales performance from cash points to identify trends and areas for improvement.

2. Deliver WOW Experience

• Create a unique, genuine, and memorable customer experience that delights and engages every shopper.

3. Develop Team/People

• Foster an entrepreneurial spirit and ownership mindset within the team.
• Demonstrate consistent appreciation and encouragement to build morale.
• Facilitate learning opportunities for team development.
• Establish and maintain succession plans to ensure leadership continuity.

4. Ensure Operational Excellence

• Execute and enforce compliance with store SOPs, including:
• Store Checklist.
• Cost control measures.
• Roster and manpower planning.
• POS and inventory management.
• Prepare and manage rotas to optimize staffing levels and coverage.
• Ensure accuracy and timeliness in cash collection and banking reconciliation.
• Reconcile ADAC vouchers and ensure all transactions comply with audit requirements.
• Set up and maintain compelling visual merchandising displays for promotions and seasonal activities.

5. Drive Innovation and Productivity

• Encourage and implement innovative ideas to enhance productivity.
• Motivate the team to contribute to ongoing productivity improvements.

6. Promotion Implementation and Analysis

• Coordinate and execute promotional activities, ensuring accuracy in materials and displays.
• Monitor and analyse promotion performance based on sales data and customer feedback.
• Provide actionable insights and recommendations for improvement.