Trade Marketing Executive

Mezzan Holding Co
Dubai
AED 120,000 - 200,000
Job description

Tactical

  • Campaign and Promotion optimization
  • Retail Execution improvement
  • Distributor – retailer engagement
  • Competitive response and adaption
  • Data Driven decision

Operational (Core)

  • Work with sales team to create, deploy and manage efficient trade spends in line with category strategy (Co-Own initiative spends, trade marketing component)
  • Drive excellence in brand / pack architecture (PPA)
  • Analyze portfolio performance across channels and recommend go to market strategy / intervention (where needed)
  • Work with category team to ensure brand toolkits have clear go to market strategy
  • Work with market, category, CPD & external stakeholders to execute plans in market
  • BDA alignment and Visibility check in the market
  • Assess ROI analysis post initiative execution

People Management

  • Managing Sales Team and Merchandisers by training on Perfect Store - POSM, Pricing, In-market executions
  • Closely align with Marketing & Finance
  • Coordinate with Supply Chain / demand planners
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