Trade Marketing Executive

Tactical

• Campaign and Promotion optimization
• Retail Execution improvement
• Distributor – retailer engagement
• Competitive response and adaption
• Data Driven decision

Operational (Core)

• Work with sales team to create, deploy and manage efficient trade spends in line with category strategy (Co-Own initiative spends, trade marketing component)
• Drive excellence in brand / pack architecture (PPA)
• Analyze portfolio performance across channels and recommend go to market strategy / intervention (where needed)
• Work with category team to ensure brand toolkits have clear go to market strategy
• Work with market, category, CPD & external stakeholders to execute plans in market
• BDA alignment and Visibility check in the market
• Assess ROI analysis post initiative execution

People Management

• Managing Sales Team and Merchandisers by training on Perfect Store - POSM, Pricing, In-market executions
• Closely align with Marketing & Finance
• Coordinate with Supply Chain / demand planners