Work with sales team to create, deploy and manage efficient trade spends in line with category strategy (Co-Own initiative spends, trade marketing component)
Drive excellence in brand / pack architecture (PPA)
Analyze portfolio performance across channels and recommend go to market strategy / intervention (where needed)
Work with category team to ensure brand toolkits have clear go to market strategy
Work with market, category, CPD & external stakeholders to execute plans in market
BDA alignment and Visibility check in the market
Assess ROI analysis post initiative execution
People Management
Managing Sales Team and Merchandisers by training on Perfect Store - POSM, Pricing, In-market executions