Technical Marketing Specialist

Responsibilities:

• Meeting with the design, writing, and marketing teams to ideate and define advertising requirements.
• Conduct market research on keywords, consumer trends, and competing brands.
• Analyzing and interpreting research and analytic data to inform the marketing strategy.
• Designing and developing online marketing campaigns to maximize search engine returns and website traffic.
• Implementing PPC advertising campaigns and SEO best practices.
• Monitoring SEM analytics such as redirects, click rates, and customer acquisition rates.
• Managing and adjusting PPC budgets to ensure maximum ROI for paid adverts.
• Coordinating with the designers and writers to ensure that all content is aligned with SEO best practices.
• Generating performance reports and analytics for presentation and review.
• Keeping up to date with the latest advancements in search trends, PPC strategies, and SEO best practices.