Sr. CRM Manager | Dubai, UAE

This is a full-scope CRM role, requiring both strategic vision and hands-on execution. The ideal candidate will be responsible for building and optimizing the CRM function, driving customer engagement, retention, and loyalty. A strong ability to craft compelling copy, execute data-driven campaigns, and integrate CRM seamlessly across the business is essential.

Responsibilities

CRM Strategy & Implementation

• Develop and execute a comprehensive CRM strategy to enhance customer retention and loyalty.
• Build the CRM infrastructure from the ground up, integrating the right tools and technologies.
• Ensure seamless CRM integration across marketing automation, sales, and customer support functions.

• Design and implement lifecycles and campaigns based on customer behavior and segmentation.
• Lead engagement initiatives, including onboarding, activation and upselling to increase revenue generation.
• Develop automated communication workflows via email, push notifications, in-app messaging, and WhatsApp.

• Create and manage an effective referral program to drive customer acquisition.
• Build and oversee a customer loyalty and rewards program, including gifting ideation and execution.
• Analyze program performance, optimize campaigns, and ensure continuous improvement.

• Business level proficiency in English or above (equivalent to B2 or above in CEFR).
• Create and present monthly reports to the wider team, providing key insights and performance updates.
• Utilize data analytics and customer insights to continuously refine CRM strategies and campaigns for maximum impact.
• Implement A/B testing and performance tracking to optimize customer interactions, lifecycle journeys, and campaign effectiveness.

• 7+ years of CRM experience in fintech, trading, financial services, or luxury industries.
• Fluent in English with strong Arabic communication skills.
• Proven experience in building a CRM function from scratch.
• Hands-on expertise with CRM tools, marketing automation platforms, and customer data analytics.
• Strong understanding of customer segmentation, journey mapping, and personalization strategies.
• Experience managing referral and loyalty programs with a results-driven approach.
• Excellent copywriting skills - ability to craft creative, engaging, and persuasive content.
• An eye for detail with a passion for optimizing the customer experience.
• Aself-starter who takes initiative and thrives in a fast-paced environment.
• Team player with strong collaboration skills across departments.
• Growth mindset with the ability to execute and continuously improve CRM performance.

• Competitive Salary: We believe great work deserves great pay! Your skills and talents will be rewarded with a salary that makes you feel valued and motivated.
• Work-Life Harmony: Join a company that genuinely cares about you - because your life outside of work matters just as much as your time on the clock.
• Annual Performance Bonus: Your hard work doesn't go unnoticed! Celebrate your achievements with a well-deserved annual bonus tied to your performance.
• Generous Time Off: Need a breather? Our annual leave policy lets you recharge and enjoy life outside of work without a worry.
• Employee Referral Program: Love working here? Share the love! Bring your talented friends on board and get rewarded for growing our awesome team.
• Comprehensive Health & Pension Benefits: From medical insurance to pension plans, we've got your back. Plus, location-specific benefits and perks!
• Workation Wonderland: Live your digital nomad dreams with 30 extra days to work remotely from anywhere in the world (some restrictions apply). Adventure awaits!
• Volunteer Days: Make a difference! Take two additional paid days each year to support causes you care about and give back to the community.

Be a key player at the forefront of the digital assets movement, propelling your career to new heights! Join a dynamic and rapidly expanding company that values and rewards talent, initiative, and creativity. Work alongside one of the most brilliant teams in the industry.

Department: Marketing
Locations: Dubai, UAE
Working options: In-office