Sr Brand Manager - General Mills

Constantly looking for better ways to nourish the world, General Mills has been operating in the Middle East for almost 20 years. Managing businesses in more than 20 countries, we offer trusted, quality brands and exceptional opportunities for those with the entrepreneurial spirit, initiative, and cultural awareness to excel. We have been innovating in significant ways, not just in our brands and products, but also in adapting to the communities we proudly serve. Exceptional employee engagement happens when an organization is conscious and purposeful about it. In a bid to make food the world loves, we pay utmost attention to the capabilities of our people and the strengths of our culture. We ensure a workplace that enables learning to happen anytime, anywhere. Some of our big brands are Betty Crocker, Nature Valley, Green Giant, Old El Paso & Haagen Dazs.

Job Description:

The Role

Operating within the context of Betty Crocker in CEEMEA, the Senior Brand Manager (SBM) will focus on the development and delivery of strategic projects to drive growth through key markets (mainly MEA). The Senior Brand Manager will work end to end on crucial Innovations, Renovations, Communications, and P&L Management. They will actively contribute to both the brand’s long-term strategy and ensure the delivery of priority projects for the fiscal. The Senior Brand Manager will be part of a Market Acceleration Team with the goal of maximizing the long-term equity and profitability of the Brands and will be required to show appropriate leadership to the wider business through leading cross-functional teams. The Senior Brand Manager will work collaboratively with the Betty Crocker BDT + local activation teams across key markets to ensure relevance and successful implementation of the brand development projects.

Key Responsibilities

Reporting to the Marketing Director, the key responsibilities of the role include:

1. Leadership of brand excellence, renovation, communication, and initiatives
2. Proactive contribution to the mid and long-term brand development strategy
3. Control of the budget of own projects and making expenditure and procurement decisions appropriate to maximize business results/ ROI
4. Manage the monthly product management communication cycle, coordinating and chairing the monthly meetings with Markets, Regional, and Global stakeholders.

Required Skills/Experience

University degree in Marketing, Business, or related field. Arabic speaking is a preference. KSA experience is a must.

1. 8 to 10 years of strong Consumer Marketing experience with leading FMCG or other related companies/industries
2. Previous experience at SBM level preferable.
3. Experience in developing communication campaigns that deliver results.
4. Proven track record on Communications, Experiential Marketing, Renovation, Strategic mindset on how to develop and optimize consumer propositions.
5. Clear understanding of the broad spectrum of P&L management
6. Proactive and motivated demeanour to act autonomously and inspire team to move quickly.
7. Strong leadership skills in stakeholder management and strategic influencing.
8. Ability to navigate in a matrix and align teams around one common goal critical
9. Experience of working in a Development/Activation marketing team structure.
10. Able to work effectively across boundaries, cultures, and languages.
11. Clear understanding of the importance of grounding plans in a clear category growth strategy
12. Excellent project management. Attention to detail important.
13. Real passion for food

General Mills Marketing Competencies

1. Stewards Brands & Categories - Builds and protects brands/categories by personally ensuring the clarity, alignment, and effectiveness of brand/category strategies and tactics for consumers and the enterprise
2. Creates the New & Different to Unlock Growth - Drives consistent and sustainable brand/category growth through the relentless pursuit and support of smart innovation and value-added change.
3. Leads & Orchestrates - Achieves exceptional results by building cohesive teams and inspiring well-coordinated brand/category contributions across the matrix.
4. Sets Strategies & Makes Decisions - Maximizes long-term brand/category value through strategies, decisions, and actions that create and leverage competitive differentiation and advantage across global regions and markets.

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