Specialist Product Designer

Roles & Responsibilities:

The primary responsibility of the Digital Product (UI) Designer is to enhance and optimize the user experience across all of the companys digital channels, including apps, portals, and 3rd party distribution channel partners. The focus will be on creating intuitive, visually compelling designs (from atomic elements to full interfaces) that drive customer engagement and satisfaction, leverage DesignOps efficiencies, and collaborating closely with cross-functional teams to support the businesss goals of digital adoption and customer interaction.

• A passionate and committed human centered design professional, who champions, advocates and HCD principles to create compelling design deliverables for use in digital products and associated brand/comms channels.
• End-to-End Design Ownership: Take full responsibility for all UI and product design deliverables, including landing pages, app screens, and graphics. Ensure designs are intuitive, visually appealing, and aligned with business objectives. You will create and refine user interfaces that optimize user experience, conversion, and engagement.
• Design System & Library Management: Develop and maintain a comprehensive design library and system that ensures consistency across all products. You will define reusable design components and patterns, ensuring scalability and efficiency while maintaining a high standard of design quality throughout the process. An existing design library exists that you will be required to inherit, improve and evolve, including the use of best practices in DesignOps.
• Cross-Functional Collaboration: Work closely with product managers, developers, and marketing teams to ensure designs are feasible, meet technical requirements, and align with business objectives. While you will be primarily responsible for design, collaboration will be key in ensuring a seamless integration of design into the overall product.
• Design Integration with D2C Partners: Manage the design approval process for API and Direct-to-Consumer (D2C) partner integrations. Ensure your designs are adaptable to external requirements and seamlessly integrate into third-party systems, while maintaining unified user experience across platforms. This may include the use of 3rd party guidelines for design and branding.
• Strategic Product Design Execution: Drive design solutions that align with broader business and product goals. You will be responsible for conceptualizing and executing design strategies that enhance user experience and support key business objectives, including user acquisition, retention, and conversion.
• Design Quality Assurance: Oversee your own work to ensure the highest standards of design quality are met. You will conduct your own design reviews, refine your work based on feedback, and ensure consistency and accuracy in all deliverables before they are finalized.
• Industry-Specific Expertise: Leverage your experience in fintech, banking, and finance to create designs that address the unique challenges and regulations of these industries. You will ensure that all designs meet industry standards, provide secure and user-friendly experiences, and comply with necessary regulations.
• Data-Driven Design Iteration: Receive feedback from analytics, A/B testing teams, and user feedback to continuously improve your design solutions. You will iterate on your designs based on real-world data, optimizing user engagement and business outcomes by refining and testing design solutions over time.

Desired Candidate Profile

1. Educated with at least bachelors degree or equivalent in related field
2. Minimum of 5-10 years of solid experience in UI and product design, with a strong focus on user experience (UX), user interface (UI), and customer journey design across digital platforms, including apps, websites, and portals.
3. Experience in product design and development, particularly in sectors such as Fintech, banking, finance, or working with agencies on enterprise-level digital projects.
4. High level of proficiency in Design Tools: Expertise in design software like Figma, Sketch, Adobe Cloud, and prototyping tools. Familiarity with front-end technologies is an added plus.
5. In-depth knowledge of technological applications used in digital product design, including how they integrate into business environments to create scalable, secure, and high-performance digital experiences. Familiarity with integrating design systems, responsive design, and modern front-end technologies.
6. Cross-Platform Design Expertise: Expertise in designing seamless and consistent user experiences across multiple platforms, including mobile (iOS/Android), web, and desktop applications. Experience ensuring a cohesive design that adapts to different device requirements while maintaining usability and visual consistency across environments.
7. Proven experience in driving customer engagement, improving user satisfaction, and delivering exceptional digital experiences that align with business goals and digital product strategies.
8. Strategic Design Thinking: Ability to think strategically and influence business outcomes through design. Experience in aligning design roadmaps with business objectives, working closely with product owners and executive teams to define design vision, set clear goals, and contribute to the long-term success of the product. Proficiency in balancing the short-term execution of design needs with long-term product vision and market positioning.

Employment Type: Full Time.

Industry: Banking | Financial Services | Broking Department.

Functional Area: Marketing | Brand Management | Marketing Research | Digital Marketing.