Social Media Strategist

A Social Media Specialist is responsible for planning, implementing, and monitoring social media marketing efforts to effectively promote a company's products or services, increase brand visibility, and engage with the online community.

A Social Media Strategist acts as a brand ambassador working towards raising awareness of the brand, building positive associations, and driving sales.

DUTIES AND RESPONSIBILITIES:

Social Media Strategy Development:

1. Develop and implement a comprehensive social media strategy aligned with the organization's objectives and target audience.
2. Conduct market research, competitor analysis, and stay updated on industry trends.

Content Creation and Management:

1. Create, curate, and schedule engaging and relevant content for various social media platforms such as Tiktok, Facebook, Twitter, Instagram, LinkedIn, Pinterest, and more.
2. Use a content calendar to plan and organize posts.

Community Engagement:

1. Build and maintain an active online community by responding to comments, messages, and mentions.
2. Encourage user-generated content and interact with followers.
3. Monitor social media channels for potential issues or negative comments.
4. Develop and implement crisis management strategies to handle and mitigate negative situations.

Analytics and Reporting:

1. Use social media analytics tools to monitor the performance of social media campaigns.
2. Generate reports and insights on key performance indicators (KPIs), such as engagement, reach, click-through rates, and conversion rates.

Social Media Trends and Best Practices:

1. Stay updated on the latest trends, algorithm changes, and best practices in social media marketing.
2. Adapt strategies accordingly to leverage new opportunities.

Influencer Marketing:

1. Identify and collaborate with relevant influencers and partners to promote the brand and products/services.
2. Negotiate partnerships and track influencer campaign performance.

Compliance:

1. Ensure compliance with guidelines and regulations on social media platforms.
2. Stay informed about any changes in advertising policies.

Market Research:

1. Conduct market research, competitor analysis, and stay updated on industry trends.