Social Media Specialist

Responsibilities:

• Develop and implement social media strategies across various platforms (Facebook, Instagram, Twitter, LinkedIn, etc.).
• Create engaging content including text, images, videos, and infographics.
• Monitor social media trends and competitor activity to optimize strategies.
• Interact with followers, respond to comments, and manage online conversations.
• Analyze performance metrics to gauge the effectiveness of social media campaigns.
• Collaborate with the marketing team to ensure cohesive messaging.
• Stay updated with the latest social media tools and techniques.

Requirements:

• Bachelor’s degree in Marketing, Communications, or related field.
• Proven experience in managing social media platforms.
• Excellent writing, editing, and communication skills.
• Strong understanding of social media algorithms and performance metrics.
• Creative mindset with the ability to generate innovative content ideas.
• Proficiency in social media management tools and analytics software.