Social Media Specialist

Key Responsibilities:

1. Content Creation & Design
   • Develop and design engaging content, including graphics, infographics, short videos, and written copy for use across social media, blog, and website.
   • Ensure content aligns with the brand's tone, voice, and values, delivering a consistent message across all platforms.
   • Write clear and persuasive copy for social media posts, advertisements, and promotional campaigns.
2. Social Media Management
   • Manage and oversee the company's social media presence across platforms (LinkedIn, Instagram, Twitter, Facebook, etc.).
   • Schedule, post, and monitor content to ensure regular updates and consistency in engagement.
   • Respond to comments, direct messages, and engage with the online community to foster relationships.
   • Stay up-to-date with social media trends, platform updates, and best practices to ensure effective engagement.
3. Campaign Management
   • Plan and execute social media campaigns to promote products, services, or events, using a mix of organic and paid strategies.
   • Collaborate with influencers, partners, or brand ambassadors to boost content reach and engagement.
   • Manage paid social media advertising, ensuring optimal use of budget and targeting to maximize ROI.
4. Analytics & Reporting
   • Track and analyze key performance indicators (KPIs) such as engagement, follower growth, reach, impressions, and conversions.
   • Provide regular performance reports and insights to senior management, using data to optimize content and campaigns.
   • Adjust strategies based on analytical insights to improve audience engagement and reach.
5. Brand Strategy & Consistency
   • Ensure all content is aligned with the brand's messaging and style guidelines, maintaining consistency across platforms.
   • Develop content calendars to organize and plan social media posts and marketing initiatives in advance.
   • Collaborate with the broader marketing and sales teams to integrate social media activities with broader marketing goals.
6. SEO & Optimization
   • Implement SEO best practices in content creation to drive traffic to the website.
   • Use hashtags, keywords, and other social media optimization techniques to boost content discoverability.
7. Event Management & Promotion
   • Plan, organize, and manage company events, such as webinars, conferences, and workshops, ensuring smooth execution and alignment with brand goals.
   • Collaborate with internal teams to develop and implement event strategies that engage participants and generate leads.
   • Promote events through compelling content and social media campaigns, increasing visibility and participation.
   • Actively participate in events, building and nurturing relationships with attendees, partners, and influencers to expand the company's network and enhance brand reputation.
   • Develop post-event follow-ups, including thank-you emails, feedback surveys, and social media recaps, to maintain engagement and gather insights for future events.

Requirements:

• Proficient in graphic design tools such as Adobe Creative Suite (Photoshop, Illustrator) or Canva.
• Strong copywriting skills with a focus on creating engaging and brand-aligned content.
• Experience with social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
• Analytical mindset with experience in tracking and interpreting social media analytics.
• Knowledge of SEO best practices for social media and content marketing.
• Excellent time management skills and the ability to manage multiple tasks simultaneously.
• Creative, proactive, and detail-oriented with a strong understanding of current social media trends.

Preferred Qualifications:

• Bachelor's degree in Marketing, Communications, Design, or related field.
• Experience in paid social media advertising campaigns.
• Knowledge of video editing software for creating short videos for social platforms.