Social Media Specialist

INTRO

Are you passionate about storytelling, social media, and content creation? Ready to disrupt the world of furniture and join a fast-growing startup in the Middle East?

We are seeking a Social Media Specialist to help us craft compelling narratives, own our content strategy, be the voice that shapes our digital identity, and drive engagement across our online communities.

ABOUT US

MAKAN is a start-up reinventing the furniture experience and making it pleasant, easy, and convenient. We offer 2 key services to our customers:

• A furniture subscription service, tailored to today's dynamic lifestyles. Our service grants customers the flexibility to decide what to keep, return, or swap out, seamlessly blending convenience with style.
• A hassle-free curtain installation service designed for those who value quality and simplicity.

After a successful launch in 2021, MAKAN / Kurtains furnished +5000 homes and got backed by an exceptional pool of investors. We are growing very fast and are hiring a solid team to accelerate our development.

RESPONSABILITIES

You will join a growing team in the most promising start-up in its sector. Alongside Wissal, our Marketing Specialist, and Youssef, our co-founder, you will play an important role in managing our content and social media platforms.

Your responsibilities will be:

• Calendar Ownership: Take charge of and maintain our social media calendar, ensuring timely content creation, posting, and promotion.
• Social Media Content: Conceptualize, create, and curate tailored content for social media.
• Social Media Posting: Create, schedule, and post engaging content directly to our social media platforms, ensuring consistency and maximum reach.
• Shoot Support: Assist in organizing and coordinating photo and video shoots, including managing logistics, scouting locations, arranging props, and ensuring timely execution.
• Model Scouting: Support scouting and selecting models for social media and ads, ensuring they align with our brand image and the specific campaign objectives.
• Data-Driven Analysis: Analyze and report on KPIs, using insights to hone content strategies, optimize engagement, and amplify brand visibility.
• Market Analysis: Stay updated with the latest content trends, conduct regular benchmarks, and position our brand at the forefront of content innovation.
• Community Building: Foster a vibrant online community through active social listening, responsive interactions, and regular content posting.
• Copywriting: Craft content in impeccable English (Arabic is a plus), ensuring clarity, coherence, and charisma.
• On-Camera Flair: Comfort and charisma in front of the camera is a notable plus, though not mandatory.

REQUIREMENTS

• Passion for social media and content creation.
• 1-3 years of content creation experience in social media, with a creative agency or a digital native brand (or for your own account).
• Proven ability to craft and post engaging content (reels, stories, etc.).
• Demonstrated analytical skills and data-driven approach.
• Exceptional organizational skills, adept at managing multiple projects simultaneously.
• An entrepreneurial mindset: you are ready to work on different types of topics.
• Stellar writing, editing, and proofreading skills in English.

BENEFITS

• Join a fast-growing start-up and benefit from being an early employee.
• Join a startup that puts every effort into offering its teams an exciting, stimulating, fun, and healthy work environment.
• Lead content initiatives, define a brand's digital narrative, and get the opportunity to become the owner of your topics.
• Benefit from continuous professional development.
• Attractive Salary + Bonus (+ health insurance).

APPLICATION PROCESS

• CV + Portfolio submission demonstrating diverse content – ideally ads, social media content, and/or other types of content (+ any on-camera appearances).
• Initial HR call.
• Written case study.
• 2 x Interviews (Culture Fit and live case study) including one with culture Fit and live case study with Youssef.