Social Media Specialist

Caliberly
Dubai
AED 50,000 - 200,000
Job description

Key Responsibilities:

  1. Content Creation & Design
  • Develop and design engaging content including graphics infographics short videos and written copy for use across social media blog and website.
  • Ensure content aligns with the brands tone voice and values delivering a consistent message across all platforms.
  • Write clear and persuasive copy for social media posts advertisements and promotional campaigns.
  1. Social Media Management
  • Manage and oversee the companys social media presence across platforms (LinkedIn Instagram Twitter Facebook etc.).
  • Schedule post and monitor content to ensure regular updates and consistency in engagement.
  • Respond to comments direct messages and engage with the online community to foster relationships.
  • Stay uptodate with social media trends platform updates and best practices to ensure effective engagement.
  1. Campaign Management
  • Plan and execute social media campaigns to promote products services or events using a mix of organic and paid strategies.
  • Collaborate with influencers partners or brand ambassadors to boost content reach and engagement.
  • Manage paid social media advertising ensuring optimal use of budget and targeting to maximize ROI.
  1. Analytics & Reporting
  • Track and analyze key performance indicators (KPIs) such as engagement follower growth reach impressions and conversions.
  • Provide regular performance reports and insights to senior management using data to optimize content and campaigns.
  • Adjust strategies based on analytical insights to improve audience engagement and reach.
  1. Brand Strategy & Consistency
  • Ensure all content is aligned with the brands messaging and style guidelines maintaining consistency across platforms.
  • Develop content calendars to organize and plan social media posts and marketing initiatives in advance.
  • Collaborate with the broader marketing and sales teams to integrate social media activities with broader marketing goals.
  1. SEO & Optimization
  • Implement SEO best practices in content creation to drive traffic to the website.
  • Use hashtags keywords and other social media optimization techniques to boost content discoverability.
  1. Event Management & Promotion
  • Plan organize and manage company events such as webinars conferences and workshops ensuring smooth execution and alignment with brand goals.
  • Collaborate with internal teams to develop and implement event strategies that engage participants and generate leads.
  • Promote events through compelling content and social media campaigns increasing visibility and participation.
  • Actively participate in events building and nurturing relationships with attendees partners and influencers to expand companys network and enhance brand reputation.
  • Develop postevent followups including thankyou emails feedback surveys and social media recaps to maintain engagement and gather insights for future events.

Requirements:

  • Proficient in graphic design tools such as Adobe Creative Suite (Photoshop Illustrator) or Canva.
  • Strong copywriting skills with a focus on creating engaging and brandaligned content.
  • Experience with social media management tools (e.g. Hootsuite Buffer Sprout Social).
  • Analytical mindset with experience in tracking and interpreting social media analytics.
  • Knowledge of SEO best practices for social media and content marketing.
  • Excellent time management skills and the ability to manage multiple tasks simultaneously.
  • Creative proactive and detailoriented with a strong understanding of current social media trends.

Preferred Qualifications:

  • Bachelors degree in Marketing Communications Design or related field.
  • Experience in paid social media advertising campaigns.
  • Knowledge of video editing software for creating short videos for social platforms.

Remote Work :

No

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