Social Media Specialist

Social Media Specialist Jobs in Dubai, UAE

ROLE SUMMARY
The Social Media Specialist is responsible for enhancing Majid Al Futtaim Lifestyle social media presence by managing social media channels, community management, collating content for social media campaigns, providing analysis of current campaigns and feeding the information to the Marketing and Public Relation teams.

ROLE PROFILE

• Develop engaging, creative, innovative content for regularly scheduled posts, which engage audiences and promote brand-focused messages.
• Create a clear monthly Social Media calendar for all Majid Al Futtaim Lifestyle brands ensuring social media timelines coinciding with new product releases, ad campaigns, or other brand messages.
• Ensure brand consistency in messages across all social media channels.
• Manage social media communication responding to queries and posts in an appropriate and timely manner.
• Provide exceptional internal customer service, assisting the marketing team on key projects, coordinating where necessary with approved agencies, third parties.
• Engage with relevant social media trends and popular platforms in order to expand and enrich Majid Al Futtaim Lifestyle Marketing outreach.
• Prepare performance reports with analysis to update management.
• Support the Marketing team in the preparation of events, including assisting at the venue on the day of the event.

REQUIREMENTS

• Bachelor’s Degree in marketing, public relations, advertising or communications.
• 1- 2 years of experience working in marketing, public relations, advertising, or a related field.
• Professional qualification in Digital marketing and social media is an advantage.
• Experience of managing Social Media Channels including Facebook, Instagram, YouTube, and TikTok.
• Proven working experience in social media marketing or as a digital media specialist.
• Experience in the Retail industry is an advantage.