Social Media Specialist

Bachelor of Business Administration (Management)

Nationality: Any Nationality

Vacancy: 1 Vacancy

Job Description

• Good knowledge in photography and videography, with experience using both an iPhone and professional equipment, including Sony Alpha, Nikon, Canon, as well as lighting, microphones, and other accessories.
• Identify and collaborate with influencers and content creators to enhance brand visibility and engagement for our hotels.
• Ability to create and manage social media accounts on emerging platforms to align with business demands and enhance brand visibility.
• Develop creative and engaging social media content across platforms: visuals, videos, and blurbs/descriptions (Instagram, Facebook, TikTok, LinkedIn, YouTube, etc.).
• Plan and execute social media calendars aligned with hotel business objectives and seasonal demands.
• Guide and oversee photoshoots and video shoots, ensuring brand consistency and high-quality content.
• Create mood boards and pre-production plans to align visuals with the hotel’s brand identity.
• Social Media advertising & performance tracking, analyze performance data, optimizing campaigns based on insights from Meta Business Suite both on desktop and mobile versions.
• Create, plan and manage social media ad campaigns and content creation across multiple platforms with the support of Food and Beverage and Rooms to ensure a cohesive brand identity across all seasonal campaigns.
• Have an in-depth understanding of Meta’s platform, including campaign creation, ad planning, and social media scheduling.
• Stay up to date with platforms' algorithms, trends, and new features to maximize reach and engagement.
• Utilize Adobe Creative Cloud tools such as Adobe Premiere Pro and After Effects to edit and enhance video and photo content.
• Create visually compelling stories, reels/short-form videos, and static photos for social platforms.
• Work closely with the overall hotel teams to identify content opportunities.
• Be a proactive thinker, suggesting new and creative ways to enhance our social media presence.
• Engage with our online community, responding to comments, messages, and inquiries promptly.
• Be flexible and a team player, ready to support other marketing activities/projects as needed based on business demands.

Qualifications

• Education: Bachelor's Degree in Marketing, Communications, or a related field.
• Experience: Minimum of 2 - 3 years of experience in social media management, preferably in the hospitality industry.
• Proven experience as a Social Media/content creator or similar role in hospitality, lifestyle, or F&B.
• Strong knowledge of social media advertising, audience targeting, and analytics tools.
• Expertise in photography and videography, with an eye for detail and aesthetics.
• Proficient in Adobe Creative Cloud tools, including Premiere Pro, After Effects, Photoshop, Illustrator, InDesign, and Lightroom, as well as other design and editing platforms like Canva and CapCut.
• Ability to think creatively under pressure and adapt to fast-changing trends.
• Excellent communication skills and the ability to collaborate across teams.
• A self-starter who is proactive and eager to bring fresh social media ideas to the table.