Social Media Specialist

As the Social Media Specialist/content creator, you will be responsible for creating, reviewing and editing content for the company which will be published in the company’s websites and social media pages.

Responsibilities:

• Acts as an expert on all areas of social media management, advertising, trends, and updates;
• Responsible for building and executing new category brands' social accounts and content across all platforms;
• Creating content which will capture maximum user interest;
• Research and write content, develop the branding strategy of the company and maintain that throughout;
• Develop, plan, and help execute social media promotional calendars and programs;
• Oversees social analytics and paid social campaigns;
• Manage the in-house influencer and content creation programs (validation, negotiation, contracts, communication, payment process, etc.);
• Schedule social media posts as per the plan (via Sprinklr);
• Assist Project Managers in ensuring the content is attractive and engaging;
• Research new concepts and ideas and propose them to the team.

Qualifications:

• Interested, curious and fairly knowledgeable about the crypto industry, with experience in trading (which can be non-crypto);
• Bachelor’s degree in Digital Marketing or a related field;
• Excellent Web3 knowledge is strongly appreciated
• A creative visionary with the charisma to host and present social content such as videos and reels;
• Thorough knowledge of social media platforms such as Facebook, Instagram, Twitter, LinkedIn, Youtube and TikTok;
• Strong understanding of social media KPI and metrics;
• Outstanding verbal and written communication skills;
• Excellent ability to manage multiple tasks equally well;
• A creative thinker with an ability to think out of the box with charisma and flaire to host social content (videos/reels)
• Solid interpersonal and organizational skills;
• Has a keen eye for detail;
• Self-initiator.