Role Description This is a full-time on-site role for a social media, SEO, and Marketing Executive. The Executive will be responsible for overseeing and managing the company's social media presence, performing keyword research, conducting on-page SEO, building links, conducting SEO audits, and creating content for social media marketing.
Major Role Responsibilities:
Executing the marketing plans and strategies set out by the management team.
Creating a marketing calendar including activations and campaigns for the 2 clinics and executing these plans and campaigns.
Plan and coordinate marketing photography and videography need for all marketing & social media purposes.
Having strong content creation skills, will be beneficial to have strong experience in shooting & editing reels.
Manage and oversee the 2 clinic's social media accounts and review platforms.
Plan & execute social media content calendars, creating imagery, engaging captions, shooting reels, strategic reposting of stories & posts.
Maintaining a high level of community management; responding to social media messages, story tags, reposts & comments daily.
Deliver a monthly marketing report to ensure all teams are aligned and up to date with the marketing activities & campaigns.
Seeking brand collaborations and creative workshop events.
Design, build and maintain online presence across all digital platforms.
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify social media trends and insights to inform the marketing plans.
Conduct thorough SEO audits for the clinic website.
Develop and implement comprehensive SEO strategies.
Ad website modification and website design.
Qualifications Advertising Expert
Strong knowledge and experience in keyword research and on-page SEO
Hands-on experience in link building and social media marketing
Experience in conducting SEO audits with the ability to identify and troubleshoot technical SEO issues.
Excellent written and verbal communication skills
Degree in Marketing, Business Administration, or a related field
Experience in the healthcare industry and knowledge of medical terminology is a plus.
Ability to work collaboratively with others and on own initiative.
Can provide evidence of proven success of advertising campaigns.