Social Media Marketing Specialist

As a Social Media Marketing Specialist, you will be responsible for managing and growing 51Talk’s social media presence in Dubai. Your role will involve creating and executing engaging content, running targeted campaigns, and developing social media strategies tailored to the local audience.

Key Responsibilities

• Manage and optimize social media campaigns across platforms such as Facebook, Instagram, TikTok, LinkedIn, Twitter, and YouTube, with a focus on the Dubai market.
• Develop compelling and creative content specifically for Dubai’s audience, ensuring alignment with 51Talk’s brand identity.
• Monitor social media trends, local events, and industry developments to create timely and impactful campaigns.
• Conduct market research to analyze audience behavior and refine social media strategies for maximum engagement.
• Collaborate with internal teams to maintain consistent messaging and align with marketing objectives.
• Plan and execute paid social media campaigns to enhance brand awareness and lead generation in Dubai.
• Track key performance metrics, generate reports, and adjust strategies based on data insights.
• Stay updated on Dubai’s digital marketing landscape, including platform regulations and best practices.

What is Required of You

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• Minimum 3 years of experience managing social media accounts (e.g., Facebook, Instagram, TikTok, LinkedIn, Twitter (X), YouTube) within the Dubai market.
• Proven track record of growing and managing social media accounts; a portfolio of successful campaigns is a plus.
• Strong writing and editing skills with the ability to create engaging, Dubai-specific content.
• In-depth knowledge of social media algorithms, trends, and analytics tools.
• Experience in planning and executing paid social media campaigns targeting Dubai’s audience.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and content creation software (e.g., Canva, Adobe Creative Suite).
• Fluency in English is required; familiarity with Arabic is an advantage.