Social Media Marketing Manager

As a leader in luxury retail in the Middle East, Al Tayer Group's retail division, Al Tayer Insignia, hosts a portfolio of some of the world’s best luxury brands in the fashion, jewellery, home and department store categories. Complementing its position in luxury retail, Al Tayer Insignia has also built new frontiers in lifestyle retail, representing leading brands in the Beauty, Home, Fashion and Hospitality sectors. Our brands include Bloomingdales, Harvey Nichols and Armani to name just a few!

About The Role

This role is responsible to manage and scale Social Media Marketing Channels strategies across all ecommerce and Omni domains.

What You’ll Be Doing

1. Creating the overall social media strategy for three major international brands across the GCC.
2. Responsible for objective setting and driving performance of paid social media campaigns with the assistance of a globally renowned marketing agency.
3. Liaising across functions to drive the strategy of our organic content and maintaining the look & feel of social media channels.
4. Working with the wider digital marketing team to plan, execute and optimize campaigns across social media platforms to maximize campaign effectiveness.
5. Ensure campaigns are succinct to overall direction of the business.
6. Supports the function to evaluate the effectiveness of campaigns, and assists the HOD to devise strategies for improvements.
7. Analyses and presents findings from campaigns analysis to Senior Leadership to facilitate decision making processes for business growth.
8. Supports the function to explore ways of improving existing digital marketing techniques to enhance operational efficiency.
9. Coordinates with agencies to optimize paid social campaigns.
10. Acquire insight in online marketing trends and keep strategies up-to-date.
11. Strong analytical skills to find trends and optimization opportunities from performance data.
12. Campaign reporting (ROAS, CPC, CPM, CPT, CPL, CPI CAC & CIR).
13. Budget tracking and monitoring.
14. Advising on optimization / bidding / competitive strategies.
15. Develop mobile marketing strategies and performance metrics.
16. Providing recommendations for performance improvement and monitoring monthly targets and adjust campaigns as needed.
17. Driving App Installs and App Re-Engagement through Social Media Platforms.
18. Using Google Analytics tool in improving the campaigns performance.
19. Using the smart features of Smartly / Vidtech / Stitcherads Tool to optimize the paid social Campaigns.
20. Managing third party agencies and partners as necessary to deliver against goals.
21. Conducting ongoing analysis of ad campaign performance and optimization, and synthesizing observations into recommendations for change.
22. Report on progress against goals and other relevant metrics to Senior Leadership.
23. Strategizing social media marketing campaigns for brand awareness and engagement.
24. Implementing and continually testing new creative messaging, landing pages, campaigns and marketing tools.
25. Reducing the CAC and improving the CIR / ROAS.
26. Incremental Topline Gross revenue.
27. Provide leadership and direction to the operations team towards the achievement of goals and objectives.
28. Guide and motivate the team to enhance performance and produce quality work, and ensure that they are continuously developed for higher level roles.
29. Prepare performance evaluation and appraisal reports of direct reports to assess productivity and progress and identify training needs of team members to improve efficiency and ensure conformity with standard procedures and practices.

About You

1. Degree in a quantitative field such as Marketing, Information Technology, Computer Science, Business Administration, or any other related field.
2. 2+ years of experience as Social Media Marketing manager’s role driving core performance KPI’s.
3. 5+ years of total Social Media Marketing experience preferably in Luxury ecommerce and fast fashion.

Knowledge and Skills

1. Proven success in Performance Digital Marketing.
2. Expertise in A / B and other testing methods.
3. Executional experience with FB ads manager, Google Ads and knowledge of affiliate marketing & retargeting.
4. Enhanced knowledge of web analytics and App (MMP) Platforms, including deployment of tracking codes.