Social Media Marketing Executive

About Us:
When you build a career at Ascott, we want to bring out the best in you. Whether you're an experienced professional pursuing a hospitality career or a student aspiring to learn more about the dynamic serviced residence sector, Ascott offers ample opportunities for individuals seeking to expand their horizons beyond boundaries.
Across a variety of roles in hospitality management and corporate support functions, we welcome you to bring your personality and style and be part of the Ascott team that is deeply committed to providing heartfelt service and creating award-winning experiences for our guests.
Be Yourself, Be Part of Our Journey!

Job Description

The ideal Candidate:
We are looking for a dynamic and creative individual, #Emirati national, to join our regional marketing team. As our regional social media champion you will be responsible for crafting engaging content, managing online communities, and driving brand awareness and customer engagement.

1. Content Creation: Develop innovative and engaging content for various social media platforms, including but not limited to Facebook, Instagram, and TikTok. Content should align with our brand identity and target audience.
2. Community Management: Monitor, engage, and respond to comments, messages, and reviews across all social media channels promptly and professionally. Foster positive relationships with our online community and address any issues or concerns in a timely manner.
3. Campaign Management: Plan and execute social media campaigns and promotions to increase brand visibility, drive traffic to our website, and ultimately boost bookings and revenue. Monitor and analyze campaign performance, making data-driven adjustments as needed to optimize results.
4. Collaboration: Work closely with the marketing team, graphic designers, photographers, and other stakeholders to coordinate content creation, scheduling, and posting. Collaborate with other departments to ensure alignment of messaging and promotions.
5. Social Media Trends: Stay up-to-date with the latest social media trends, tools, and best practices. Identify opportunities for innovation and growth, and propose strategies to capitalize on emerging trends.
6. Analytics and Reporting: Track and analyze key social media metrics and KPIs to measure the success of our social media efforts. Prepare regular reports summarizing performance insights, trends, and recommendations for improvement.

Job Requirements

1. Bachelor's Degree or Master's Degree in Marketing or Hospitality.
2. Social Media community knowledge / management, aware of marketing and PR best practices, writing for advertising and media.
3. Good interpersonal skills, self-motivated, ability to work in a team, attention to detail and adhere to deadlines.
4. Good communication skills, ability to communicate and write well.