Social Media Marketing Assistant Manager
Job description
Key Duties and Responsibilities:
- Manage five social media accounts across Anantara Sir Bani Yas Island and Qasr Al Sarab Desert Resort & Spa
- Develop and manage content calendars for all social media platforms
- Create, curate, edit, and manage all published content (images, video, written)
- Write compelling captions that align with the brand's voice and strategy
- Prepare influencer content creation briefs and coordinate with PR agencies for execution
- Implement and lead strategic initiatives for follower growth and audience engagement
- Plan and execute content creation from photoshoot to video editing
- Compile and deliver detailed monthly reports on social media performance and analytics using industry-standard tools
- Manage influencer relationships and introduce brand partnerships
- Stay up to date with the latest social media trends, algorithm changes, and emerging platforms to inform strategy
- Manage social media crises or negative feedback in a professional and timely manner
- Set and achieve key performance indicators (KPIs) to measure the success of social media efforts, ensuring alignment with overall business objectives
- Provide live coverage or real-time posting for brand events to enhance audience engagement
- Monitor, listen, and respond to users in a social way while cultivating leads and sales
- Analyze campaign data and web traffic metrics
- Manage property websites and OTA content updates
Qualifications:
- Minimum 2 years of related work experience in digital marketing, graphic design, or social media management
- Previous experience in luxury five-star hospitality industry is preferred
- Proficiency in Adobe InDesign, Photoshop, Illustrator, or similar design software
- Experience with Adobe Analytics or Google Analytics with the ability to source own data and insights
- Experience managing paid social media campaigns and analyzing performance metrics
- Self-motivated with the ability to identify problems and work methodically to solve them
- The ability to work independently, highly organized, and detail-oriented
- A natural eye for engaging content and visual design
- Strong communication skills and a collaborative team-oriented mindset
- Ability to multitask and manage multiple projects simultaneously
Additional Information:
Relocation to a remote area
Remote Work:
No
Employment Type:
Full-time