Social Media Manager Senior

Responsibilities:

1. Develop and execute a comprehensive social media strategy to meet business objectives.
2. Develop and oversee influencer strategies and manage social media campaigns.
3. Lead high-quality, targeted content creation across various platforms.
4. Develop creative content aligned with the company brand persona.
5. Define goals, measure ROI, and analyze performance metrics.
6. Oversee community growth and engagement and monitor analytics.
7. Ensure brand guidelines are consistent in collaboration with internal teams.
8. Engage in community management, including interaction with followers, timely responses to inquiries, and review monitoring.
9. Maintain a cohesive brand voice across platforms like Facebook, YouTube, Instagram, and LinkedIn.
10. Research and stay ahead of social media trends, audience preferences, technologies, and benchmark trends.
11. Direct the creative team in designing impactful posts.
12. Coordinate cross-functional projects.
13. Identify creative and unique marketing opportunities.
14. Handle agency partnerships.
15. Manage and mentor junior social media staff.
16. Contribute to developing and executing work as required.

Desired Qualifications:

1. Proven experience in social media management and strategy execution (6 - 8 Years Experience).
2. Expertise in content creation, platform-specific best practices, and audience analysis.
3. Strong analytical skills with experience in ROI and metrics analysis.
4. Proven ability to align work with the brand persona.
5. Proven ability to align work with the brand guidelines.
6. Excellent communication and teamwork abilities.
7. Familiarity with current design tools and social media trends.
8. Creative mindset with the ability to innovate and adapt.
9. Leadership experience, including managing team members and external partners.
10. Bilingual (Arabic, English).
11. E-commerce or technology apps work experience.