Social Media Manager - Automotive

Job Purpose:

The Social Media Manager will be responsible for strategic planning and execution of social media initiatives across all entities. This role involves enhancing social media performance, boosting sales through a structured monthly calendar, and ensuring effective community management. The ideal candidate will be analytical, creative, and capable of engaging in a driving engagement while managing influenced relationships.

Managerial Responsibilities:

• Defines performance goals at the start of the year in discussion with the Head of Marketing and ensures that the goals are achieved during the year.
• Driving the Social Media division results through effective planning, resource allocation, work allocation, monitoring and decision-making to achieve the area-level KPIs.

Core Responsibilities:

• Strategic Planning: Develop and implement a comprehensive social media strategy aligned with business goals and KPIs.
• Monthly Planning and Reporting: Create and present monthly social media plans to stakeholders, outlining objectives, target audience, and key performance indicators (KPIs).
• Performance Improvement: Analyze social media metrics to enhance performance and engagement, ensuring alignment with business objectives.
• Budget Management: Evaluate and allocate budget for social media campaigns, ensuring alignment with approved budgets and demonstrating ROI.
• Competitive Analysis: Conduct regular competitor analysis to identify trends and best practices, optimizing strategies accordingly.
• Content Management: Review existing content assets and create new content as needed to engage audiences effectively.
• Community Management: Oversee community management efforts, ensuring timely interaction and engagement with all audiences via a well-maintained community management sheet.
• Influencer Collaboration: Manage influencer relationships from briefing to selection, ensuring collaborations meet ROI expectations.
• Innovation and Ideation: Generate new ideas and concepts to increase reach, engagement, and sales.
• Performance Monitoring: Continuously monitor and control social media page performance, adjusting strategies based on data insights.
• Platform Familiarity: Stay updated with all social media platforms and their specific functionalities, ensuring effective management of campaigns and performance metrics.
• Media Buying: Handle media buying, ensuring the use of appropriate channels, optimizing campaign performance, and achieving planned KPIs.
• Lead Quality Improvement: Implement strategies to enhance lead quality and increase qualification rates.
• Analytics and Reporting: Utilize data analytics to drive decisions and refine strategies.

People Management Responsibilities:

• Defines goals and key performance indicators for agencies and ensures effective implementation of the AMA performance management process.
• Manage agencies by evaluating their performance, providing feedback on an ongoing basis, ensuring delivering all work scope based on the contract.

Background & Experience (years):

• 5 to 7 years in a related field/role, with prior exposure to an agency or in-house role in a management position.
• Knowledge of current and best communication channels and digital marketing ecosystem.
• Proven experience with loyalty programs.
• Proven ability to work independently and with others.
• Able to nurture talent, manage complex human relationships and be culturally sensitive.
• Proven capabilities to act in the local and regional market.
• MS Office skills, Adobe Analytics, Google Analytics, Meta report Ads.