Social Media Manager - Arabic Speaking - Hybrid

Role: Social Media Manager - Arabic Speaking - Hybrid

Located: Dubai UAE (Hybrid)

Position Overview:

The role offers a unique opportunity to curate and build the new social media offering and team within the business. Proficiency in Arabic is a strong advantage, as our audience spans diverse linguistic and cultural backgrounds.

Key Responsibilities:

1. Strategy Development:
   Develop and execute a comprehensive social media strategy aligned with the clients brand objectives and target audience.
   Stay updated on industry trends and emerging platforms to ensure their presence remains innovative and competitive.
2. Content Creation & Management:
   Create, curate, and manage engaging content (text, images, videos, etc.) tailored to each platform.
   Develop a consistent posting schedule to maximise audience engagement and growth.
   Write and edit captions, ensuring alignment with brand tone and messaging.
3. Community Engagement:
   Actively monitor and respond to comments, messages, and mentions across platforms to foster community engagement.
   Build relationships with influencers, partners, and key audiences.
4. Analytics & Reporting:
   Track and analyse social media performance using analytics tools.
   Provide regular reports with insights, key metrics, and actionable recommendations to improve results.
5. Collaboration:
   Work closely with the marketing, design, and content teams to ensure cohesive campaigns.
   Coordinate with external agencies or freelancers as needed.

Requirements:

• Proven experience as a Social Media Manager or similar role.
• Proven experience working with both B2B and B2C campaigns.
• Strong understanding of social media platforms, tools, and best practices (Instagram, Facebook, Twitter, LinkedIn, TikTok, etc.).
• Exceptional creativity and ability to craft engaging content.
• Excellent organisational skills and attention to detail.
• Professional attitude with the ability to work independently and meet deadlines.
• Proficiency in Arabic (spoken and written) is highly desirable.
• Experience with social media scheduling tools (e.g., Hootsuite, Buffer) and analytics platforms.
• Basic graphic design or video editing skills are a plus.