Social Media Manager

We are looking for a talented and experienced Social Media Manager with a strong analytical mindset to join our marketing team. The ideal candidate will be responsible for developing and implementing data-driven social media strategies, analyzing performance metrics, and optimizing campaigns to enhance our online presence and engagement.

Key Responsibilities:

• Social Media Strategy: Develop and execute comprehensive social media strategies aligned with organizational goals. Utilize data-driven insights to identify trends and opportunities for content optimization.
• Analytics and Reporting: Implement robust analytics tools to measure and analyze social media performance. Generate regular reports on key metrics, providing actionable insights for continuous improvement.
• Campaign Optimization: Use analytics to assess the effectiveness of social media campaigns. Optimize content, posting schedules, and ad spend based on performance data.
• Competitor Analysis: Conduct regular competitor analysis to benchmark our social media performance. Stay informed about industry trends and incorporate best practices.
• Cross-Functional Collaboration: Collaborate with other departments, including marketing and sales, to align social media efforts with overall business objectives. Provide data-driven recommendations for cross-channel integration.

Qualifications:

• Bachelor's degree in marketing, Communications, or a related field.
• 5 years of experience in social media management with a focus on analytics.
• Proficient in social media analytics tools and platforms.

Skills:

• Strong analytical and data interpretation skills.
• In-depth knowledge of social media platforms and their analytics features.
• Creative thinking with the ability to translate data into actionable strategies.
• Excellent communication and presentation skills.