/Social Media Manager

Location: Abu Dhabi

Duration: Full time/Part Time/Freelance/Remote

On-going

The Social Media Manager will ultimately be responsible for planning, implementing, managing, monitoring, and reporting the client's social media strategy for a well-known Abu Dhabi brand. Ensuring that the client's social media campaign KPIs are aligned with the marketing objectives.

Operational

Digital Experience

1. Digital knowledge and experience managing digital ad campaigns preferred
2. Understanding of SEO (Search Engine Optimization)

1. Experience designing, planning, implementing, monitoring, and reporting on ad campaign's performance essential
2. Experience with Facebook and Google advertising and analytics

1. Review competitor's social media
2. Set clear and specific goals and objectives for all social media channels individually
3. Discuss key themes and messages
4. Discuss content style
5. Discuss graphic style
6. Discuss and develop video style
7. English vs Arabic
8. Knowledge of Key dates (International and National days)
9. Meet with client to review social media strategy
10. Approve final social media strategy with client and Digital Qube
11. Ensure final client sign off before proceeding with campaign

1. Suggest campaign themes and promotional ideas for social
2. Produce Campaign calendar high level
3. Review incentives and competitions
4. Develop Project Plan & Handover dates
5. Boosting strategy High level
6. Agree on last minute request timeline
7. Review
8. Approve
9. Sign off

1. Write posts
2. Discuss posts with graphic designer
3. Create design with image preview
4. Send first draft
5. Review
6. Update edits
7. Finalize design
8. Purchase images
9. Review
10. Approve
11. Sign off

1. Agree strategy for managing the online community
2. Set up discussion boards
3. Write guidelines for responding to comments
4. Agree approach
5. Write standardized answers
6. Social media guidelines and policy
7. Branded style for posts
8. Tone of voice
9. Discuss
10. Agree

1. Reporting (daily, weekly)
2. Analytics Reports
3. ROIs

1. It is essential to develop and maintain strong stakeholder relationships, ensuring cultural sensitivities are respected.
2. Work closely with client and graphic designer for delivery of digital assets
3. Social media reporting - monitor, analyze and prepare social media reporting, ensuring campaign KPI's are aligned with campaign objectives
4. Develop and maintain strong stakeholder relationships

1. Demonstrated experience creating, implementing and monitoring social media campaigns
2. Weekly reporting on social media campaign performance KPIs and ROI
3. Ability to work with multicultural teams in a professional manner
4. PowerPoint and Excel
5. Ability to interpret reports from Google, Facebook and Adobe analytics
6. Social media experience managing social media ad campaigns and reporting
7. Ability to write authentic copy that is reflective of the tone and voice of the client's brand
8. Ability to work closely with client and graphic designer to deliver creative assets required
9. Strong relationship management skills with Internal and External stakeholders
10. Strong communication skills
11. Ability to identify potential negative or crisis management situations across client's social media platforms
12. Continual monitoring of client's competitors' social media platforms
13. Ability to translate and communicate data into actionable items
14. Excellent time management skills
15. High attention to detail
16. Ability to work under tight deadlines
17. Excellent English spoken and written

1. Understanding of social media platforms (Facebook, Twitter, Instagram, YouTube, Pinterest etc.)
2. Proficient in Facebook and Google analytics