Social Media Lead - Dubai - Landmark Digital

We are hiring for a - Social Media Lead

Location - Dubai, UAE

Who are we?

Meet Landmark Digital – we’re part of the Landmark Group, one of the largest retail and hospitality organisations in the Middle East, North Africa and India. We’re guardians of the group’s digital arm which encompasses Enterprise and E-commerce Tech, Product Management, User Design, Omni Operations, Customer Experience, Loyalty, Content Production, Studio, Growth and MarTech, Finance and HR functions. With a futuristic outlook we strive to make the digital experience of our customers seamless.

Headquartered in Dubai, UAE, we’re currently driving the digital experience for eight industry-leading brands in eight geographies, and rapidly expanding our footprint across new territories and functions. Join us, and you’ll be part of the Middle East’s biggest bricks-to-clicks success story, that registers over 100% growth year-on-year.

Agile Work Culture

Within the digital function, you’ll be hands-on from day one, working in squads to make independent decisions and game-changing contributions that directly impact millions of customers. You’ll collaborate every day with teammates from 20+ nationalities, across Dubai, India, Europe and the US.

Space for Excellence

Landmark Digital has a dedicated and growing software development centre in Bangalore, India, where we incubate, design and optimise our products and experiences. We also offer the option to work remotely for certain key roles.

New Technologies to Play With

You’ll work with the latest in Enterprise and E-commerce tech, headless commerce, open source, microservices, Java Spring Boot and Spring Cloud, React Native iOS and Android apps, React frontend and a host of the latest cloud-native technologies hosted on Azure Cloud.

Focus on Learning & Growth

Excellent remuneration and perks are part of the package, but we also budget ample time and resources for training and upskilling.

Fun at Work

You’ll enjoy our well-equipped break-rooms (FIFA and pool are huge favourites), team events, celebrations and a host of other amenities.

Role & responsibilities:

• Support the Paid Media Analyst in creation of Paid Social strategies, and ongoing development
• Build URLs including adding tracking parameters
• Upload new campaigns and all relevant changes moving forward i.e. audience targeting, creatives
• Understand market trends and seasonality fluctuations and apply learnings to the campaign(s)
• Understand client(s) demographic profiles and apply to campaign developments and optimizations
• Work alongside the Audience & Data Insights Team and use our social listening tools to identify and build an understanding of our clients/prospects target audiences and trends
• Collaborate with the client’s internal team, agency, or/and our Content team to support and manage the Social strategy. Suggest new ways to attract prospective customers, like promotions and competitions
• Analyze the end of campaign performance, considering audience growth, change in profile, engagement, reach, leads, and sales
• Support the Social Strategists with organizing the campaigns, communicating with social influencers and internal communications

From an Optimization and Development perspective, you’ll be required to:

• Carry out basic optimization practices and daily checks
• Analyze and use conversion tracking data to further optimize and develop campaigns
• Support A/B tests
• Ensure day to day operations are aligned with campaign strategies and commercial goals
• Support with weekly and monthly analysis in preparation of client update meetings and calls

From a Client Interaction perspective, you’ll be required to:

• Understand the client’s brand as part of the brand immersion process
• Maintain transparency of daily client communication via a group client email address

Qualification & skills requirements:

• Educated to degree level, or equivalent
• Intermediate Microsoft Excel knowledge and skills
• Some previous experience in social marketing is essential
• Smart, motivated and results-driven analytical individual
• Ability to multitask and work well with a team, prioritizing tasks in a fast-paced environment
• Excellent attention to detail
• Confident and clear communicator, able to build excellent working relationships with stakeholders
• Brilliant networking skills, able to develop new relationships
• Creative and strategic thinker to identify opportunities
• Innate curiosity and a willingness to share ideas
• Energetic, enthusiastic, determined and proactive
• Respect for others’ point of view
• Excellent communication skills across different departments