Social Media Executive- Real Estate

Responsibilities:

1. Develop and implement social media strategies to promote properties, projects, and brand presence across platforms (Facebook, Instagram, LinkedIn, TikTok, etc.).
2. Create and schedule engaging content (text, images, videos, infographics) tailored to each platform.
3. Collaborate with the marketing and sales teams to align content with project goals and timelines.
4. Manage day-to-day social media activities, including posting, monitoring engagement, and responding to inquiries.
5. Track and analyze social media performance using analytics tools to measure success and suggest improvements.
6. Stay updated with industry trends, social media best practices, and emerging platforms to keep our brand competitive.
7. Engage with followers, respond to comments/messages, and build relationships with potential customers and partners.
8. Coordinate social media campaigns for property launches, events, and promotions.
9. Manage paid social advertising campaigns to boost engagement and reach targeted audiences.

Desired Candidate Profile:

1. Bachelor’s degree in Marketing, Communications, or related field.
2. Proven experience as a Social Media Specialist or similar role (experience in real estate is a plus).
3. Strong understanding of social media platforms (Facebook, Instagram, LinkedIn, TikTok, etc.).
4. Excellent written and verbal communication skills.
5. Ability to create visually appealing content using graphic design tools (e.g., Canva, Adobe Creative Suite).
6. Experience with social media management and analytics tools (e.g., Hootsuite, Sprout Social, Google Analytics).
7. Strong organizational skills and attention to detail.
8. Creative thinker with the ability to adapt to trends and shifts in the social media landscape.