Social Media Executive

Reporting to the Managing Director, you will own the day-to-day execution of the social media activity for the company which includes Kendamil, Kit and Kin and Little Birdy. You will be expected to use your experience and initiative to build and maintain brand presence through targeted PR outreach, influencer relationships, events and communications across all social media channels.

PR

• Proactive PR outreach to press and content creators on a weekly basis.
• Lead press activity surrounding all key brand moments, campaign launches, events and partnerships in an effort to maintain and build awareness, drive traffic and grow business.
• Increase coverage of our brands initiatives.
• Manage all the gifting strategy.
• Develop and execute our ambassador programmes to increase brand awareness, brand loyalty and sales in key growth markets.
• Form key relationships with content creators across social media platforms to maintain brand awareness and sales.

SOCIAL

• Responsible for all social content delivery across all brand platforms (Instagram, Facebook, Twitter, LinkedIn), scheduling posts and stories across all accounts.
• Community management across our Instagram channel engaging with comments and reposting tagged content.
• Develop innovative social content across organic channels to drive engagement and sales.
• Stay current in all social media and digital marketing trends.
• Drive more video content on our platforms.
• Understanding of various social channel metrics, data and analysis.
• Keep updated with affiliate industry trends and developments.
• Develop content for Newsletters.

WHO YOU ARE

• Minimum 2 years experience
• Positive and committed with a can-do attitude and a flexible approach.
• Exceptional communication skills, both verbal and written.
• Excellent relationship builder and confident in managing PR relationships.
• Experience in social content publishing.
• Experience managing a brand content calendar.
• Proactive in your approach and take initiative, leveraging and learning from successes and challenges.
• Problem solver and a forward thinker.
• Excellent time management and you know how to manage multiple priorities.
• Proven experience of integrated brand campaigns, partnerships and activations.
• Knowledge of leading social media trends and techniques and an interest in creative innovation across key channels including Instagram and TikTok.
• Analytical, and able to interpret data to spot trends and make informed decisions with the support of the Managing Director.