Social Media Executive

Job Responsibilities

1. Oversee multiple company social media accounts management.
2. Develop engaging, creative, innovative content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages.
3. Coordinate with our social media and marketing team members, including creative designers and other content creators, by overseeing their work and offering guidance or direction.
4. Audit and analyze social media presence, including digital advertising costs and returns.
5. Coordinate social media messaging with marketing departments and brand managers to identify and reach quarterly or seasonal company goals.
6. Analyze social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement.
7. Work with other departments to develop social media timelines coinciding with new product releases, ad campaigns, or other brand messages.
8. Integrate all channels of marketing (social media, e-commerce, content marketing, email, print, and digital marketing).
9. Generate, edit, publish, and share daily content (original text, images, video, or HTML) that builds meaningful connections and encourages community members to act, turning fans into customers and customers into advocates.
10. Community management.
11. Monitor and develop reports on competitor activity within social media spaces.

Qualifications

1. 3 years plus of social media and content creation experience.
2. Retail and fashion background is a must.
3. Bachelor's degree in business, marketing, journalism, public relations, or related field.
4. Demonstrable social networking experience and knowledge of social analytics tools.
5. Knowledge of online marketing and a good understanding of major marketing channels.
6. Positive attitude, detail-oriented, and customer-oriented with good multitasking and organizational ability.
7. Reliable, dynamic, and eager to learn.